SaltWorks® CEO Mark Zoske is warning retailers and wholesale buyers that an influx of lower cost, poorly processed, low-quality Himalayan pink salt has infiltrated the market, putting businesses and consumers at risk.
Prized for its beautiful gradient of color, trace mineral content and delicious flavor, Himalayan salt has exploded in popularity, especially as consumers seek all-natural salts that contains no artificial additives.
Responding to the increased demand, commodity importers have introduced poorly processed mineral salt that may contain undesirable and potentially harmful insoluble materials, such as dust, dirt, clay, stone, rocks or even plastic and metal fragments.
“Some larger retailers are pressuring suppliers to reduce costs. Using under-processed salt has become the only way to meet their price targets. This can have serious consequences,” said Zoske. “Ultimately, we’re concerned that this low-quality salt will trigger a recall. It will jeopardize consumers’ perceptions of this incredible, flavorful and versatile salt, because it contains stuff that isn’t salt, doesn’t taste as good, or work as well in their shakers and grinders.”
SaltWorks is a leading supplier of high-quality all-natural Himalayan pink salt. The company produces its own Ancient Ocean® and Artisan® Salt Company brands for retail and wholesale customers, and supplies bulk Himalayan salt to manufacturers, food processors and private label customers.
SaltWorks urges commercial buyers to ask their Himalayan salt suppliers about their quality benchmarks, processing facilities and exactly how the salt is processed.
It is important for buyers and consumers to conduct simple visual and taste tests, according to the company. Correctly processed high-quality Himalayan salt will range in color from light white to shades of pink and red. Every crystal should be translucent. Salt grains that are opaque red, white, gray and brown are inedible clay, stone or other materials.
The flavor should be salt-forward with a slight but distinct minerality. Gritty textures and a clay-like flavor indicate a lower-quality salt that includes impurities.
SaltWorks has engineered a chemical-free salt processing system with built-in redundancies to ensure that the salts it produces and sells are among the cleanest, safest and highest quality available.
This proprietary processing system includes sifters, aspirators, rare-earth magnets, metal detection and the company’s own highly advanced Optically Clean® color sorting technology.
Unlike older technology commonly used in the salt industry, Optically Clean analyzes salt grains in free flow using the full color spectrum with advanced HD cameras. Each grain is compared to SaltWorks’ stringent quality specifications. Optically Clean identifies materials that blend in with the salt but are inedible, like rock and clay particles. These materials, as well as grains that do not meet SaltWorks’ strict standards, are removed with a burst of air.
“We process all of our salts in our state-of-the-art facility in the United States. We’ve implemented multiple steps and QA checks along the way to ensure we are supplying the cleanest, safest, food-grade all-natural salt available,” said Zoske. “We never cut corners on our supply chain, equipment, processes or packaging.”
Discover the SaltWorks’ Himalayan salt processing difference and explore its all-natural salt selection online at www.seasalt.com/wholesale/best-himalayan-salt-processing.