Gourmet ghee brand Fourth & Heart, has partnered with snack company LesserEvil to craft the first-to-market ghee popcorn snack. The new product Oh My Ghee, is a delicious organic, butter flavored popcorn that will showcase Fourth & Heart’s premium grass fed ghee for sensational flavor.
Light, crunchy, buttery, popcorn is the epitome of the perfect nosh. Many varieties are drenched in salt and artificial butters that are loaded with chemicals, transforming this otherwise delicious treat into a diet disaster. However, the new Oh My Ghee popcorn snack by LesserEvil is a tasty and healthy option. Oh My Ghee brings together a pure and simple ingredient line-up of organic popcorn, Himalayan pink salt and savory Fourth & Heart original recipe ghee to boost the flavor factor and pump up the nutritional profile. Fourth & Heart sources its exceptional ghee from grass fed, pasture-raised cows in New Zealand, making it a nutritional powerhouse. Loaded with vitamin A, D, E, K and butyric acid, Fourth & Heart’s ghee turns the popcorn morsels into a nourishing snack. LesserEvil takes care in heating the ghee at a low temperature while applying it to the popcorn, ensuring consumers receive the full health benefits of ghee. Oh My Ghee popcorn is a great source of fiber as well as kosher, USDA Organic and Non GMO Project certified. Oh My Ghee is the latest addition to LesserEvil’s popular Buddah Bowl line.
“We are ecstatic to collaborate with LesserEvil as their ghee of choice for the launch of Oh My Ghee popcorn,” said Fourth & Heart Founder and CEO Raquel Gunsagar. “Fourth & Heart’s ethos and dedication to bringing only the highest quality food goods to consumers, perfectly align with those of LesserEvil. It brings us great joy to see our ghee help reinvent the classic popcorn snack as brought to life by Oh My Ghee.”
“We are committed to quality and innovation,” says Charles Coristine, CEO of LesserEvil Healthy Brands. “We searched out the best ghee on the planet and found a new friend and partner in Fourth & Heart right here in the United States. They are another family owned company with a commitment to amazing products.”
Oh My Ghee Popcorn will be available in all Wegmans locations as of February 1, 2017. Each 5.0-ounce bag will retail for $3.99. Oh My Ghee will launch nationwide through UNFI and other select distributors in March 2017. For more information on Fourth & Heart or LesserEvil, visit their websites at fourthandheart.com and lesserevil.com.
Ozery Bakery, a family-owned bakery making superior quality bread from real, premium ingredients, introduced Muesli Morning Rounds® Single Serve to the brand’s category-leading Morning Rounds® assortment at Winter Fancy Food Show. This heart-healthy, portable snack is packed with five grams of protein per serving and uses naturally-sweet, sulfite-free apples and plump raisins in addition to a mixture of oats, flax seeds, sunflower seeds and other nutritious grains.
Adding convenience to a popular fan-favorite, the Muesli Morning Rounds Single Serve is the first Ozery Bakery Morning Round to be offered in a single pack, joining the full-size packs including Cranberry Orange, Apple Cinnamon, Cinnamon & Raisin and Date & Chia. Inspired by the philosophy that you can eat delicious food and feel healthy, Ozery Bakery is passionate about never compromising taste for health – a key factor in the decision to use real fruits and grains and zero artificial flavors, colors, preservatives, additives or GMOs.
“We believe real food has a powerful impact on our health, which is why every single ingredient we use is handpicked and taste-tested by our team,” said Alon Ozery. “With the growing desire for on-the-go breakfast and snack options, we’re eager to introduce a single-serve muesli option to give our customers a satisfying and healthy way to quickly curb their appetite.”
Muesli Morning Rounds Single Serve will hit stores in May 2017 for $.99. Ozery Bakery products are available at leading natural, specialty and grocery stores nationwide. For more information, visit http://ozerybakery.com/us-en/.
Starring the rock legend Ian “Lemmy” Kilmister, milk film by Valio, a Finnish dairy pioneer, has won the Campaign of the Year award at the Effie Awards Finland, a competition honoring the most effective marketing communications ideas. The video was shared through social and editorial media reaching more than 33 countries around the world and it was seen by over 87 million viewers, which is an exceptional figure considering that no money was spent on its distribution.
Ian “Lemmy” Kilmister, the legendary frontman of the heavy metal band Motörhead, and Valio shot the milk commercial for international distribution during Motörhead’s visit to Finland in December 2015. Kilmister passed shortly after the shoot.
“When we heard the sad news, we thought long and hard whether to release the film at all. When Motörhead’s other members urged us to share our memories of Lemmy, it became clear that we should share our time with Lemmy with the whole world – but with a different angle than the one originally planned. This was the right decision. In the end, the film never became a commercial, but a unique tribute. However, we are naturally delighted for receiving this award,” says Hanna Savolainen, Business Manager at Valio. “Filming with Lemmy was a once-in-a-lifetime experience. I expected to meet a cosmopolitan, egotistical rock star, but instead he turned out to be a genuine, warm and considerate person. I think he was an ‘old-school’ rock star.”
Effie Awards Finland is a competition measuring the effectiveness of marketing communications, organized by the Finnish Association of Marketing, Technology and Creativity (MTL) as the Effie Awards partner in Finland. The Campaign of the Year receives the Grand Effie award.
Valio’s milk advertisement was also successful at the international Golden Drum marketing communications competition in 2016, winning the Grand Prix for films.
The film starring Lemmy Kilmister is a retake on the 1990s hit commercial on Finnish television, “I don’t drink milk,” for the Dairy Nutrition Council and Finnish Dairy Association in 1997. The new version of the film was produced for Valio by advertising agency hasan & partners.