Chobani introduces three new Chobani Flip™ products as part of its largest portfolio expansion to-date, building on the tremendous success of offering better options throughout the day. The introduction pushes the boundaries of Greek yogurt across the company’s entire portfolio—including Chobani® Oats, Chobani Simply 100®, Chobani Flip™, Limited Batch Chobani Greek Yogurt, Chobani Kids™ Greek Yogurt Tubes and Chobani Indulgent™.
Chobani Flip is the company’s offer for a better afternoon snack, combining creamy Greek yogurt with real, delicious, natural ingredients to mix in. After record-breaking success in the first-half of 2015, Chobani is introducing Peanut Butter Dream, Coffee Break Bliss and a Limited Batch Strawberry Summer Crisp, for a taste of the season served in an iconic red cup. The new products were inspired by creations crafted at the Chobani SoHo® cafe in New York.
“This year we’ve really pushed the flavor boundaries of Greek yogurt as we continue making products that give our fans better options throughout the day, and we’ve been especially blown away by the love for our Flip products,” said Peter McGuinness, Chief Marketing Officer, Chobani. “In the first half of this year Flip has become one of the biggest successes in dairy since we sold our first cup of Chobani.”
Building on the success of its Limited Batch portfolio, which taps into unexpected, unique fruits and ingredients, Chobani is launching Limited Batch Plum and bringing back popular Chobani Watermelon, both available through August.
In addition to new flavors, shoppers will also find an updated look with the reveal of new packaging across the portfolio that highlights core attributes of each product, such as “Only Natural, Non-GMO Ingredients” and “40% Less Sugar Than Regular Fruit Yogurt” on traditional Chobani products and “75% Less Sugar Than Regular Fruit Yogurt” on cups of Chobani Simply 100.
The newest additions to the Chobani family include: Chobani Kids Greek Yogurt Pouches Featuring Disney’s Doc McStuffins. Chobani Kids Pouches will have a new look – Strawberry and Vanilla + Chocolate Dust Pouches will now feature Disney Junior’s Doc McStuffins on packaging. With 25 percent less sugar and twice the protein of the leading kids’ yogurt, Chobani Kids Pouches are a delicious and nutritious snack in partnership with The Walt Disney Company’s Magic of Healthy Living Initiative.
Limited Batch Chobani Watermelon and Plum: Spoon in and embrace the summer with new limited batch Plum with real slices of plum and the return of limited batch Watermelon, now on shelves through August 2015. The newest products celebrate the best flavors of the moment using only real fruit and natural ingredients.
Chobani Flip Peanut Butter Dream, Coffee Break Bliss and Strawberry Summer Crisp: Three new flavors join the Chobani Flip family—a collection of sweet snacks that pair delicious Greek yogurt with natural mix-ins.