Straight From The Root is bringing the French style of sous vide cooking to American kitchens with USDA organic, cut and fully cooked vegetables. Unlike most cooking methods which require vegetables to be cooked at high temperatures causing them to lose up to 30 percent of their nutrients, Straight From The Root vegetables are cooked at a much lower temperature to preserve nutrients, taste and texture.
Straight From The Root’s sous vide cooking method involves submerging a BPA-free, vacuum-sealed bag of cut, organic vegetables in heated water to cook them completely. The bags are then blanched in an ice bath to stop the cooking process, resulting in tender, flavorful vegetables that are evenly cooked and never mushy. The bag traps nutrients, vitamins and minerals and also allows the vegetables to stay fresh in the refrigerator for up to 45 days after purchase. Even better — you’ll only find one ingredient in all Straight From The Root products: vegetables. Straight From The Root never adds oils, spices, salt, or anything else for that matter. With vegetables that taste this good, there’s no need.
“We aim to create the most convenient, cleanest way to get your vegetables every day,” says Founder and President Paul Lagudi. “We understand that people often shy away from buying, prepping and cooking vegetables, especially on busy weeknights. Great quality, healthy food doesn’t need to be a hassle or a mess. Straight From The Root offers preservative-free and organic produce that can be eaten straight from the bag, warmed over a stove or heated up in a microwave in under a minute.”
After relocating from Australia to Nevada, Lagudi started in the produce industry with a small vegetable company that rapidly grew into the largest supplier of cut vegetables in Las Vegas. On a trip to Europe, Paul was struck by the way European chefs used the sous vide method to make deliciously tender and flavorful meats and fish. Inspired, he teamed up with his daughter, Paulina Lagudi, and together they developed Straight From The Root to innovate the grocery store produce section and offer a better alternative for American consumers.
Straight From The Root’s current product lineup includes Baby Carrots, Red Beets, Sweet Potatoes, Butternut Squash and Honey Gold Potatoes. The product line is available in select Ralphs, Smith’s and Whole Foods stores.