Ozery Bakery, a family-owned bakery making superior quality bread from real, premium ingredients, introduced Muesli Morning Rounds® Single Serve to the brand’s category-leading Morning Rounds® assortment at Winter Fancy Food Show. This heart-healthy, portable snack is packed with five grams of protein per serving and uses naturally-sweet, sulfite-free apples and plump raisins in addition to a mixture of oats, flax seeds, sunflower seeds and other nutritious grains.
Adding convenience to a popular fan-favorite, the Muesli Morning Rounds Single Serve is the first Ozery Bakery Morning Round to be offered in a single pack, joining the full-size packs including Cranberry Orange, Apple Cinnamon, Cinnamon & Raisin and Date & Chia. Inspired by the philosophy that you can eat delicious food and feel healthy, Ozery Bakery is passionate about never compromising taste for health – a key factor in the decision to use real fruits and grains and zero artificial flavors, colors, preservatives, additives or GMOs.
“We believe real food has a powerful impact on our health, which is why every single ingredient we use is handpicked and taste-tested by our team,” said Alon Ozery. “With the growing desire for on-the-go breakfast and snack options, we’re eager to introduce a single-serve muesli option to give our customers a satisfying and healthy way to quickly curb their appetite.”
Muesli Morning Rounds Single Serve will hit stores in May 2017 for $.99. Ozery Bakery products are available at leading natural, specialty and grocery stores nationwide. For more information, visit http://ozerybakery.com/us-en/.
Starring the rock legend Ian “Lemmy” Kilmister, milk film by Valio, a Finnish dairy pioneer, has won the Campaign of the Year award at the Effie Awards Finland, a competition honoring the most effective marketing communications ideas. The video was shared through social and editorial media reaching more than 33 countries around the world and it was seen by over 87 million viewers, which is an exceptional figure considering that no money was spent on its distribution.
Ian “Lemmy” Kilmister, the legendary frontman of the heavy metal band Motörhead, and Valio shot the milk commercial for international distribution during Motörhead’s visit to Finland in December 2015. Kilmister passed shortly after the shoot.
“When we heard the sad news, we thought long and hard whether to release the film at all. When Motörhead’s other members urged us to share our memories of Lemmy, it became clear that we should share our time with Lemmy with the whole world – but with a different angle than the one originally planned. This was the right decision. In the end, the film never became a commercial, but a unique tribute. However, we are naturally delighted for receiving this award,” says Hanna Savolainen, Business Manager at Valio. “Filming with Lemmy was a once-in-a-lifetime experience. I expected to meet a cosmopolitan, egotistical rock star, but instead he turned out to be a genuine, warm and considerate person. I think he was an ‘old-school’ rock star.”
Effie Awards Finland is a competition measuring the effectiveness of marketing communications, organized by the Finnish Association of Marketing, Technology and Creativity (MTL) as the Effie Awards partner in Finland. The Campaign of the Year receives the Grand Effie award.
Valio’s milk advertisement was also successful at the international Golden Drum marketing communications competition in 2016, winning the Grand Prix for films.
The film starring Lemmy Kilmister is a retake on the 1990s hit commercial on Finnish television, “I don’t drink milk,” for the Dairy Nutrition Council and Finnish Dairy Association in 1997. The new version of the film was produced for Valio by advertising agency hasan & partners.
Whether you’re having a happy day or a grumpy one, there’s a Jelly Belly® jelly bean for everyone in the new Mixed Emotions Collection. Favorite flavors of Jelly Belly beans are paired with an emotion, and finished with the imprint of a corresponding face to show off those feelings. Five flavors in all will be available this spring, giving candy lovers everywhere a new way to express themselves.
“We’ve toyed with connecting feelings and flavors in various ways in the past,” explained Rob Swaigen, Vice President of Global Marketing for Jelly Belly. “Emojis are a big part of how we communicate with each other through text, social media and in email, and their popularity gave new life to this idea.”
Traditionally, Jelly Belly jelly beans are stamped with the Jelly Belly name in white food coloring. In the Mixed Emotions Collection, instead of the logo, the Jelly Belly beans are stamped with a matching face to represent one of five feelings:
- Happy tastes like refreshing lemon on a sunny day.
- Playful teases the taste buds with sour apple.
- Grumpy sears like sizzling cinnamon.
- Sad envelopes you in berry blue.
- Love warms the soul with Orange Crush®.
In keeping with the Jelly Belly tradition of thoughtful flavor experiences, enjoy each flavor individually, or combine to create your own delicious mix of emotions.
The Mixed Emotions Collection launches with a variety of packages, including snackable and shareable bags and a gift box.