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Niman Ranch Honors McCormack Ranch Owners

 

Niman Ranch recently honored Jeanne McCormack and her husband Al Medvitz of McCormack Ranch in Rio Vista, Calif. for 30 years of partnership, with the ranchers supplying sustainably and humanely raised lamb to the premium meat brand since 1993. (Photo: Business Wire)

Niman Ranch recently honored Jeanne McCormack and her husband Al Medvitz of McCormack Ranch in Rio Vista, Calif. for 30 years of partnership, with the ranchers supplying sustainably and humanely raised lamb to the premium meat brand since 1993. Not only is the ranch the first lamb producer in the network, but McCormack and Medvitz were instrumental in the founding of the Niman Ranch Pork Company when they connected their Peace Corps friend and Iowa hog farmer Paul Willis to Bill Niman, a California cattle rancher and Niman Ranch founder who was selling their lamb along with his beef to farm-to-table Bay Area restaurants.

“Were it not for Jeanne and Al’s introduction, there would be no Niman Ranch today,” said Willis, Niman Ranch’s founding hog farmer. “Locally, they have preserved a very special place through their sustainable grazing practices that have been passed down over generations. Nationally, they have helped build a company that supports over 600 farmers and ranchers today, together producing specialty products for our country’s culinary leaders.”

In addition to the Certified Humane and antibiotic-free lambs they provide to Niman Ranch, McCormack and Medvitz also produce wine grapes and small grains in an agricultural system brought from the Isle of Arran off the coast of Scotland by McCormack’s grandfather and his brothers in the late 1800s. They use very little irrigation, a positive in drought-prone Northern California, and by combining dryland crops with grazing livestock, they’ve created a sustainable and regenerative process for constantly replenishing the soil, maintaining clean waterways, preserving wildlife habitat and mitigating the effects of climate change.

McCormack is the third generation of her family to steward the 3,700 acres. But will she be the last? Rampant land development and sprawl all over California and the West has put rural farmland at risk as the population has increased and, along with it, the demand for ever more far-flung suburban housing.

While McCormack Ranch, on the banks of the Sacramento River, is held in a conservation easement and can never be developed, continuing to farm the land and care for it becomes exceedingly difficult when the surrounding community is no longer agricultural. Niman Ranch sources lamb from two additional producers in the region, the Hamilton family and the Anderson family, whose land is not protected by this easement and are under threat from encroaching development. The Hamiltons and the Andersons were also recently honored for their 25-year partnerships with Niman Ranch and their positive impacts on the local community and the brand’s broader network of humane farmers and ranchers.

Once agricultural land is developed, it’s lost forever. Wildlife habitat, grasslands, healthy soils, wetlands and the beauty of open space can never be recovered. Nor can rural communities and the multigenerational stewardship of the land. While many developers tend to see open land as useless unless it’s turned into a built environment, ranchers like Medvitz, McCormack and their neighbors understand that their land is a productive, natural ecosystem that benefits everyone.

“It would be ideal if, instead of constantly building on our open spaces, we could build a utopian agricultural system based on local communities of farmers, those deeply embedded in the land and its history, collaborating to manage the environment to produce plentiful food from regenerated and sustainable ecosystems that are humane to people and animals, that conserve scarce water and mitigate climate change,” said Medvitz.

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Big League Chew Becomes Official Bubblegum of USA Baseball

USA Baseball and USA Baseball Sports Properties within LEARFIELD have partnered with Big League Chew, baseball’s favorite bubble gum, to become an official partner of the organization as the Official Bubble Gum of USA Baseball.

Rooted in baseball culture for over four decades, Big League Chew has been a staple for generations of players and fans of America’s pastime. The partnership unites one of America’s most beloved and iconic bubble gum brands with the nation’s premier amateur baseball organization.

“USA Baseball looks forward to teaming up with Big League Chew on and off the diamond,” said USA Baseball COO David Perkins. “Big League Chew has become an iconic part of the game of baseball, and we are excited about this new relationship that will help to elevate the two brands in the amateur baseball realm.”

Big League Chew and USA Baseball are excited to team up in various capacities, such as USA Baseball branding being featured on every pack of Big League Chew, product placement in dugouts during USA Baseball events, and collaborative social media content showcasing how the country’s top young talent has fun with the gum as they chase their big league dreams. Additionally, Big League Chew will provide product to participants at USA Baseball events and to USA Baseball national team athletes annually.

“Joining forces with a prestigious organization like USA Baseball to help promote amateur baseball across the country is something Big League Chew and I can get behind completely,” said Rob Nelson, founder of Big League Chew.

“The momentum for the Big League Chew brand is accelerating rapidly, and our new partnership with USA Baseball will only help us round the bases faster. We are excited to work with the amazing USA Baseball team in 2024 and beyond.” said CEO of Ford Gum Scott Lerner.

USA Baseball Sports Properties within LEARFIELD is dedicated to representing USA Baseball by developing and managing sponsor relationships with brands looking to align with USA Baseball and its events and programming.

Sitting in a bullpen in Oregon in the summer of 1977, Portland Maverick lefthander Nelson came up with an idea that has had a lasting impact on the game of baseball: shredded bubble gum in a stay-fresh pouch. Since hitting the shelves in 1980, Big League Chew has produced and sold more than one billion pouches and is designated as the “Hall of Fame Bubble Gum” by the National Baseball Hall of Fame & Museum.

Big League Chew is made in the USA by Ford Gum, a top manufacturer and co-manufacturer of assorted gums, confections, and health-related products for leading American brands.

USA Baseball is the national governing body for baseball in the United States and is committed to serving, protecting, and supporting the game of baseball and its 15.6 million participants. Founded in 1978, USA Baseball fields six national teams annually and is a member of the United States Olympic & Paralympic Committee and the World Baseball Softball Confederation.

On the diamond, USA Baseball is a two-time Olympic gold medalist and its national teams have won 67 gold medals in international competition. Off the field, the organization is dedicated to the proliferation and health of the sport through the creation and management of numerous development initiatives including BASE (Baseball Athlete Safety Education), Fun At Bat, Pitch Smart, PLAY BALL and the Prospect Development Pipeline.

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NPEE Ending; Newtopia Now to Take Its Place

Natural Products Expo East’s doors have opened for the last time. After nearly four decades of serving the natural and organic CPG industry, Informa MarketsNew Hope Network announces that the 2023 Natural Products Expo East will be its final edition.
Natural Products Expo West will continue to take place annually in Anaheim, Calif.
Since its inception in 1985, Natural Products Expo East has stood as a pillar in the natural and organic CPG sector, providing an invaluable platform for thousands of retailers’ product sourcing needs, propelling emerging brands onto the national stage, and fostering partnerships between buyers and brands that have empowered consumers to make more conscious choices. The show has found homes across the East Coast, including Washington, D.C.; Boston; Baltimore and Philadelphia, where the final edition of the show is taking place.
“We are enormously proud of the legacy of Expo East and are grateful that it has served as a valuable destination for the organic and natural products industry for many years. We thank our exhibitors, buyers, attendees, and partners for their many years of support and look forward to continuing to work together as champions of regeneration and prosperity across the natural and organic CPG community,” said Carlotta Mast, SVP & market leader, Informa Markets’ New Hope Network.
The sunset of Natural Products Expo East coincides with a positive and transformative development for the natural and organic products industry – the introduction of an entirely new event format next year that leverages a more tailored and intentional approach to connection and product discovery. The event, Newtopia Now, is designed to provide more opportunities for brands to meaningfully participate, regardless of where they are in their lifecycle.
Newtopia Now will offer curated matchmaking within a diverse community of buyers, brands, and partners, increased avenues for new and emerging brands to participate, imaginative new product discovery opportunities, and the chance for industry leaders to co-create the future of the CPG industry alongside their fellow Newtopians.
“The needs of the industry are changing—and the experience we provide our community must adapt to meet those needs,” says Mast. “It’s with a spirit of innovation that we announce the next era of the New Hope Network journey: Newtopia Now, which invites passionate co-creators from across the industry to join us in building a more responsible, prosperous, and regenerative world. Through personalized matchmaking, imaginative content, and curated product discovery, Newtopia Now provides a platform for brands, retailers, and champions of conscious CPG to cultivate growth for good.”
Newtopia Now will launch Aug. 6-8, in Savannah, Ga. Natural Products Expo East takes its final bow this week in Philadelphia, with performances by Brett Dennen and Wyclef Jean, a keynote by Jay Shetty, and an unforgettable farewell celebration which will take place on Saturday, Sept. 23.
For further details on the launch of Newtopia Now, highlights from the final edition of Natural Products Expo East, and information on Natural Products Expo West 2024, follow @NatProdExpo on Instagram and Tiktok!, visit Natural Products Expo on LinkedIn, or check out the @New Hope Network’s YouTube channel.
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