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2016 Organic Leadership Award Honors Organic Mentor

Nebraska farmer David Vetter of Grain Place Foods is often described by his friends as quiet and humble—a typical low key and unassuming Midwesterner. But as a mentor to others in the organic industry, he has been an inspiring and tireless giant.

Selected to receive the Organic Trade Association’s 2016 Organic Leadership Award for Growing the Organic Industry, Vetter has unselfishly mentored and shared information about organic to countless numbers of farmers transitioning to organic production, from Canada to Central America, from Europe to Australia.

“It is our honor to recognize David for his significant contributions to growing the organic industry through his collaborative leadership and action,” says Laura Batcha, CEO and Executive Director of the Organic Trade Association (OTA). “We have been recognizing organic leaders who inspire and innovate for 20 years, and David definitely deserves to take his seat among these inspirational honorees.”

Vetter grew up working on his family’s farm in central Nebraska. In the 1950s, his father began questioning the ethics and science behind emerging agricultural practices that were part of the Green Revolution, and the family farm began to adopt organic farming methods. Vetter left the farm and went to college to earn a bachelors degree in agronomy and soil science and a masters degree in divinity. He returned to the farm in 1975 and helped achieve organic certification.

“Taking care of the environment and our natural resources is one of my core values, and something I have always strived to do,” says Vetter. “Organic agriculture is an integral part of that mission, and it’s been especially fulfilling to help other farmers adopt organic and see organic agricultural practices become more common.”

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Today, Grain Place Foods also sources organic grain to supplement what is grown on the Vetter farm because the family business has expanded so much. The company purchases organic grains from 128 organic farm families, including 46 neighboring farms.

Vetter also shares the family’s strong land stewardship ethic through working to develop sound and sustainable farm policy. Grain Place Foods emphasizes fair trade practices in addition to requiring organic when sourcing ingredients that it cannot grow on its farm.

“One of Dave’s greatest strengths is developing and maintaining long-term relationships. He is known for his honesty, information sharing, and the way he honors his commitments. He is a man of deep ethics and faith,” says Kelly Shea of WhiteWave Foods and a member of the Organic Trade Association’s board of directors. “I believe it was the influence of a few men such as Dave Vetter and his father that led to what is now USDA certified organic.”

Vetter was honored at OTA’s 2016 Organic Leadership Awards dinner, along with the farmers of the Texas Organic Cotton Marketing Cooperative who received the Organic Leadership Farmer of the Year Award, and organic hemp entrepreneur Mike Fata of Manitoba Harvest Hemp Foods who received the Organic Rising Star Award.

Study Finds Family Meals Forgotten

A recent consumer survey of American grocery shoppers, conducted by the Food Marketing Institute (FMI) and Rodale Inc., underscores the infrequency of family meals in the U.S. and the critical need for more. The findings revealed that only 57 percent of parents eat dinner with their children every night.

“We already know the many benefits of family meals,” said Sue Borra, RD, Executive Director of the FMI Foundation. “Just as notebooks and art supplies prepare our children for school, so does the family meal. Academic research shows that kids and teens who eat meals with their family four or more times a week earn better test scores and perform better in school.”

However, 71 percent of parents in the survey say in their “ideal” world they would want to eat with their children every night. Borra added, “With such busy lives, it’s easy to understand how American households struggle to make family meals a reality.”
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Parents also are looking to their grocery stores to provide solutions. The top three requests were: 1) Provide more kid-friendly recipes in store; 2) Display foods together than can be combined for an easy meal; 3) Provide more ready-to-eat foods that kids like.

Food retailers are responding – not only with individual offerings at a local level, but as an industry too. To help American families achieve the goal of one more meal at home each week, the food retailer industry has developed a website, www.NationalFamilyMealsMonth.org. It is filled with tools, tips, and meal-planning ideas to make it easier for families to have one more meal together per week. The website also includes links to numerous partners – primarily food retailers and manufacturers – also committed to helping consumers achieve their increased family meals goal.

Absolutely Gluten-Free Introduces Organic Superseed Crunch

After two years in the making, Absolutely Gluten-Free is introducing Organic Superseed Crunch, a light, sweet and crispy snack packed with a powerhouse of important nutrients.

According to Charles Herzog, Vice President, Absolutely Gluten-Free, “We have developed an innovative and proprietary new manufacturing process to create a uniquely healthy, gourmet snack that tastes so delicious, it’s addictive. More importantly, it provides a powerful nutrition boost from organic, whole superseeds including flax, chia and sesame.

“These nutrition dense superfoods provide a whopping 2000 mg of Omega 3 ALA per serving, gut friendly prebiotic fiber, and powerful antioxidants and lignans from the seeds in a convenient snack. And, these nutrients flex some muscle – they are associated with everything from healthy brain, gut and heart, to supple skin. There’s really nothing else quite like it on the market today.”

Absolutely Gluten-Free Organic Superseed Crunch is available in three varieties: Original, Toasted Coconut, and Cinnamon. Each variety is made with organic seeds: whole sesame, whole golden flax, and whole chia, and provides an excellent source of essential fatty acids and important minerals such as calcium, iron, phosphorus, magnesium, potassium, copper and manganese. It is the sixth new product among the company’s unique Absolutely Gluten-Free line.
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“Absolutely Superseed Crunch is perfect for kids and adults as a snack or in recipes, on top of salads, yogurt and ice cream. Kids won’t know they are getting important nutrients, and moms need not worry if they eat the entire bag,” adds Herzog.

Absolutely Gluten-Free Organic Superseed Crunch is packaged in convenient 4.5-ounce re-sealable bags (six to a case) and will retail for $4.99 – $5.99 per bag. It is all-natural, certified gluten-free, OU kosher, non-GMO, vegan, dairy and soy-free, low in sodium and USDA Organic.

The Absolutely Gluten-Free brand product line currently includes: flatbreads, crackers, blondie and brownie crunch, cauliflower crust pizza and crepes, available in stores nationwide. All products in the Absolutely Gluten-Free line are certified kosher by the Orthodox Union (OU).