Dell’s Maraschino Cherries has unveiled its new corporate rebranding, including a new logo, product labels and website. The rebranding reflects the many recent changes the company has undergone as well as its vision for the future. Established in 1948, Dell’s Maraschino Cherries is a family-owned business and processes upwards of 19 million pounds of cherries a year in its 38,000 square foot SQF level 3 state-of-the art facility in Brooklyn, New York. The facility is also OU kosher certified and halal certified.
Dell’s Maraschino Cherries offers a variety of different sized cherries with or without stems that include medium, large, extra-large, colossal, crushed or halved. Dell’s Maraschino Cherries has seen explosive growth during 2014 increasing their market share among leading chain restaurants and through the mainstream supermarket channel.
“We wanted our new brand to reflect our leadership position within the industry and our commitment to be the very best at what we do for our customers,” said Arthur Mondella, CEO of Dell’s Maraschino Cherries.
As a cherry processor, Dell’s Maraschino Cherries never compromises on the quality and safety of its cherries. Dell’s Maraschino Cherries manufacturing facility is the most advanced in the industry and is automated by proprietary software to meet today’s manufacturing regulatory demands, quality control and product traceability to ensure years of future growth.
Dell’s Maraschino Cherries new logo was the first component of a new brand identity that captures the company’s brand heritage and conveys a strong visual image of the company. The new website at www.dellscherry.com incorporates the new look and feel of the new Dell’s Maraschino Cherries brand and serves as an informational resource that includes product information, recipes and company information. New product labels were designed to take full advantage of a new logo that proudly displays the logo front and center in customers’ minds.
“2014 has been an exciting year for Dell’s Maraschino Cherries. Our customers now realize that they can capitalize on the scope and depth of our capabilities, which in turn has increased the demand for our products. This has directly led us to make new hires, implement our new branding and positioned us for future growth,” said Mondella.
For over 76 years, Dell’s Maraschino Cherries has earned its reputation for delivering the finest best tasting maraschino cherries sourced from selected farms around the world. As a company, Dell’s Maraschino Cherries seeks to balance environmental and social concerns that will lead to a cleaner and better planet and by doing so, add value to their employees, customers and partners.