Nature’s Best’s Flower Mound, Texas, facility will undergo a rebranding within the next several weeks. Nature’s Best was acquired by KeHE Distributors, LLC, in August 2014. The KeHE Distributors logo will replace the Nature’s Best logo at this facility, as well as on trucks, uniforms and corporate letterhead that operate out of this facility.
“While the decision to replace the Nature’s Best logo with KeHE’s was driven in part by requirements from the Department of Transportation, rebranding [at the Flower Mound Distribution Center] aligns with our long term vision and strategy for this region. KeHE has a very strong reputation and brand recognition east of the Rocky Mountains,” said Gene Carter, Chief Operations Officer, KeHE.
“This is an exciting time in our organization. We believe a unified brand strategy in this region is the best way to communicate to our customers that we are a seamless organization with unmatched product offerings and reach,” said Mike Leone, Chief Commercial Office, KeHE. “By marketing under one powerful brand with a long history of success in this region, we will have even greater marketplace impact and become a much stronger company.”
With respect to other facilities formerly owned by Nature’s Best, KeHE will maintain the Nature’s Best name west of the Rocky Mountains and add “Powered by KeHE” as a tagline beneath the logo.
“The rebranding process is about more than just the KeHE logo itself… The KeHE brand is a promise to our customers that flows from our values and our culture,” continued Leone.