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Packaging that Performs: SaltWorks Launches New Look for Artisan Salt Co.

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SaltWorks, Inc. has beautifully reimagined its specialty sea salt brand Artisan® Salt Company with the launch of three exclusive new packaging styles benefiting retailers and consumers alike, now available for wholesale case purchase on the company’s website.

SaltWorks-New-Artisan-PackagingThe most trusted name in gourmet salt, SaltWorks is known for its superior quality and unmatched selection of all-natural gourmet and specialty sea salts. SaltWorks first revolutionized the spice aisle when it launched the Artisan brand in 2005. The first full line of gourmet sea salts ever offered, Artisan is comprised of an expansive variety of traditional sea salts, artisanal finishing salts and handcrafted smoked salts.

The three exclusive container styles feature eye-catching artwork with on-trend metallic accents, and include several new salt varieties. Designed from scratch by SaltWorks in-house, the innovating patent pending packaging includes thoughtfully redesigned new boutique glass jars with stunning American black walnut wood lids, ergonomically designed square salt shakers, and infinitely adjustable ceramic salt grinders— all with airtight caps.

The new Artisan packaging offers grocery stores, gourmet and specialty retailers a cohesive line and attractive shelf presence across multiple merchandising points: from attractive, enticing boutique jars on shelves or specialty endcap displays, to salt shakers and grinders that can easily be stocked in existing display spice racks. Available in convenient case box quantities of six units, SaltWorks’ wide selection of the highest quality all-natural unique, rare and popular salt varieties will attract and satisfy shoppers.

SaltWorks focused on sustainability during the packaging invention process, making each container type easy to refill and continually reuse. This taps into the increasing consumer desire to reduce waste and purchase long-lasting, reusable products.

The American black walnut wood used for the lids of the new boutique jars is sustainably harvested in the Northeastern United States. The salt shakers are made of high-quality BPA-free polycarbonate. Mimicking the look and feel of glass, these containers are highly durable for everyday use. SaltWorks’ engineers redesigned the injection-molded caps on the shakers and new grinders to ensure the tops close even when salt sticks to the surface or in the hinge. This keeps the containers airtight, protecting the salt when not in use. Unlike others on the market, SaltWorks’ exclusive new salt grinder features an entirely ceramic adjustable grinding mechanism that will not dull, rust or break. This construction, coupled with the same high-quality BPA-free polycarbonate container, ensures the grinder can be easily refilled and reused to grind more salt or even whole spices.

Beginning with SaltWorks’ most popular Artisan varieties, the new packaging styles are now available for wholesale case purchase through the company’s online Salt Portal at www.seasalt.com/wholesale. For more information, contact the salt experts at 800.353.7258.

Tillen Farms Rebrands Entire Product Line

Tillen Farms, the brand behind the leading range of Northwest grown vegetables and cherries, has a whole new look. Tillen Farms® has rebranded the vegetables to showcase their uniform quality while simplifying key selling points. In addition, the entire line of pickled vegetables is now non-GMO certified.

The new look will make its official debut at the Winter Fancy Food Show. It is the first major label redesign since Tim Metzger purchased the brand more than 14 years ago.

Tillen FarmsThe rebranding includes new, clear labels that showcase the products’ uniform quality and list on the front of the jar pertinent attributes such as vegan, gluten free, kosher certified and low sodium. The new non-GMO-certified seal is front and center. The lids now boast “Northwest Fresh,” and the blue lids and blue scalloped banding will make the product instantly recognizable on shelf. The new tagline for Tillen Farms pickled vegetables is “We’ve got nothing to hide.”

“Perfectly picked, perfectly presented, that is what we are all about,” says Tim Metzger, Owner of Tillen Farms. “This is a revolutionary change for us.”

Before, the labels partially obscured the contents and did not include the product attributes in front. “The idea is to appeal to a new generation of specialty food consumers who are looking for those key call outs on the front panel,” Metzger says.

In addition, the company is launching a new trade theme line, “Every great meal begins and ends with Tillen Farms.” The line includes eight crispy vegetables to liven up cocktails and appetizer time, and three cherries to add a sweet touch to cocktails and spark up dessert. Tillen Farms’ award-winning Bada Bings®, Merry Maraschinos and Rainier Reserve are hand-packed and sourced from the Pacific Northwest. The cherries are all pitted, with stems on and are made with no artificial flavors, colors, preservatives or corn syrup.

Tillen Farm products are available in all 50 states at select supermarket chains, liquor supercenters, specialty food and natural food stores, and online at Tillenfarms.com and Amazon.

JOLLY TIME Pop Corn Goes Gourmet

JOLLY TIME Pop Corn and premium snack food producer Cosmos Creations have joined forces to bring new popcorn flavors to consumers. The four new ready-to-eat popcorn varieties – Sea Salted Caramel, Confetti Cake, Belgian Waffle and Snickerdoodle – will be showcased at the Winter Fancy Food Show in San Francisco from January 22-24 at the Moscone Center.

The new collaboration brings together two family-owned, independent companies, pairing JOLLY TIME’s more than 100 years of popcorn heritage and with Cosmos Creations’ modern flavor profiles. The four new popcorn flavors are certified gluten free and made with non-GMO popcorn kernels and natural ingredients.

“We see this as the perfect opportunity for a mutually beneficial partnership with Cosmos Creations, a company that aligns with our mission and values, as well as allows us to extend our product line into an increasingly popular, opportune space,” said Garrett Smith, fourth generation President of JOLLY TIME Pop Corn. “The new ready-to-eat products will satisfy consumers’ desire for a convenient, sweet and indulgent twist on a traditional snack they already know and love.”

Cosmos Creations was founded in 2011 with a commitment of using natural ingredients to create premium snacks with an indulgent, artisan taste. The new collaboration allows the company to expand from its corn puff line to ready-to-eat popcorn.

“We’ve found an ideal partnership – from our similar company cultures and values to our mutual willingness to explore new flavors and trends – this collaboration has exciting potential to strengthen our reach,” said Jerid Strasheim, Cosmos Creations Vice President of Sales.

The four new flavor profiles – Sea Salted Caramel, Confetti Cake, Belgian Waffle and Snickerdoodle – will be available in 1-ounce bags with a suggested retail price of $0.99 and 5.5-ounce bags holding more than eight cups of popcorn with a suggested retail price of $2.49. The ready-to-eat popcorn line will be available at grocery retailers nationwide and online in February 2017.

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