Brownie Brittle, LLC kicks off the Winter Fancy Food Show this January with a blast from its past! Brownie Brittle is bringing back one of its most popular flavors: Peanut Butter Chip. Each rich, chocolaty piece of Brownie Brittle is studded with creamy peanut butter chips and will be available to sample at Booth 1748 at Moscone Center, January 11-13.
Initially, Peanut Butter Chip Brownie Brittle will launch on the west coast only, with a nationwide rollout to commence later in the year.
“Peanut butter has always been the most requested flavor when our social media fans are asked to weigh in,” said Brownie Brittle founder Sheila G. Mains (known in the food industry as Sheila G). “We agree wholeheartedly—peanut butter and chocolate are simply meant to be together.”
Brownie Brittle originally launched peanut butter chip as a core flavor. However rapid expansion in 2012 caused the company to move its manufacturing to a peanut-free facility.
“Our peanut butter fans will be happy to know that our continued growth has allowed us to expand our production to a second facility-one that processes nut based products. And that means we’re able to produce this highly coveted flavor once again,” said Sheila G.
Peanut Butter Chip Brownie Brittle rejoins the award-winning Brownie Brittle family in a five-ounce resealable package with a suggested retail price of $3.99.
Brownie Brittle will also debut a resealable 14-ounce package at the Winter Fancy Food Show, available now in Chocolate Chip and Salted Caramel flavors at Safeway and Von’s stores with other retailers soon to follow.
Additionally, Brownie Brittle will be showcasing its other popular flavors: Chocolate Chip, Mint Chocolate Chip, Salted Caramel and Toffee Crunch, at the Winter Fancy Food Show. These incredibly delicious snacks are sold in 16 ounce-, 14 ounce-, five ounce-, two ounce- and one ounce-size packages, depending upon the flavor.
Another new product to join the Brownie Brittle lineup is the multipack: six one-ounce single-serving bags, good for lunchtime, snacks or anytime.
Brownie Brittle is available in tens of thousands of stores across the globe and has been honored with numerous awards. In 2014, Brownie Brittle was named “Best Sweet Snack” by Convenience Store News. In 2013, Brownie Brittle was named “Editor’s Pick” by The Gourmet Retailer Magazine, won a Self Magazine Healthy Food Award, was one of “7 Fabulous Finds” at Oprah.com, was “Editors’ Pick” for Progressive Grocer Magazine, was selected as one of Fitness Magazine’s Healthy Food Award Sweet Treats, and was named a Finalist in “Best New Snack Product” at NCSA. Additionally, Weightwatchers.com has called Brownie Brittle, “…the health-conscious chocoholic’s dream come true.”