Wind & Willow, Inc has been a leader in the specialty food industry for years and this year it celebrates its 25th. The company’s first products introduced in 1991 were beer bread mixes. The bread mixes were retired several years ago as other lines such as cheeseball mixes and dip mixes exploded in sales. Since that time, impassioned customer requests to bring the breads back have continued and even increased over the last couple of years. The company felt it would be the perfect time to re-introduce this original customer favorite line as it celebrates its 25th year.

The bread mixes currently being produced use the same recipe used 25 years ago. All natural ingredients such as flour, cane sugar, cinnamon, dehydrated peppers and vegetable pieces and no artificial colors, flavors or preservatives. Simple whole ingredients, ease of preparation and outstanding taste and aroma are some of the attributes that consumers love. Just add a can of beer and bake! Five minutes prep and 40 minutes to bake. The easiest way to fill your home with the aroma of bread baking in the oven and to experience the full rich taste of fresh baked bread.

There are currently three bread mix flavors available: Original, Cinnamon and Southern Corn. Directions for each flavor are the same. Mix with a 12-ounce can of beer and bake. As an alternative the consumer may use non-alcoholic beer or other carbonated beverage. There are also simple alternate recipes for each mix as well. Consumers love the easy corn fritters, cinnamon apple muffins and cheesy garlic bread recipes.
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Over the years, one of the categories that has seen exponential growth for Wind & Willow is soup mixes. The prepared soups are so rich and creamy, it’s hard to believe you just add water and simmer for 10 minutes. Sales of the bread mixes are expected to rise during what the company refers to as “soup season” from the end of third quarter through fourth quarter. There are 10 different flavors of 6-cup soup mixes available, as well as four 1-cup mixes.

And what goes better with soup than hot homemade bread right out of the oven? Soup and hot bread out of the oven are perfect after a long day at work or any time you are longing for the ultimate in comfort food. The combo of soup and bread mixes makes a perfect gift choice for anyone on your list who doesn’t normally cook. As long as they have water and a can of beer, they can prepare a great meal like a pro!