Forty years from the development of his original CheeseSticks recipe and 30 years after the launch of John Wm. Macy’s CheeseSticks from a tiny storefront on New York’s Lower East Side, John Wm. Macy’s re-introduces its brand with a focus on the company’s history as a family-owned and family-run bakery and its dedication to making delicious baked snacks with simple, natural ingredients and expert craftsmanship.

The company is also introducing an addition to its line of cracker-shaped sourdough CheeseCrisps. Rosemary, the herb of love and remembrance, lends its magic to the company’s delicious new Cheddar Rosemary CheeseCrisps. With multiple layers of sourdough and aged Cheddar and Asiago cheeses, baked twice to crunchy perfection, they are simply unforgettable.

John Macy discovered his passion for food and entertaining as a teenager while catering clambakes during a summer on Martha’s Vineyard. In 1976, he developed his original CheeseSticks recipe for his small Northern California catering business. The twice-baked CheeseSticks, made with multiple layers of hand-mixed sourdough and aged sharp cheddar cheese, rolled into thin sheets and cut into strips and twisted by hand, soon became John’s signature appetizer at his catered events.
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Following a move to the East Coast, John decided in the early 1980s to bake and sell CheeseSticks from his New York City loft apartment one day a week. He soon realized his tiny apartment kitchen and weekly batches of CheeseSticks were not enough to get the job done. In 1985, John opened a small shop on the Lower East Side of Manhattan and launched John Wm. Macy’s CheeseSticks.

Headquartered in Elmwood Park, New Jersey, John Wm. Macy’s family bakery employs a staff of 60 and produces a full line of specialty snacks for distribution in the U.S. and Canada. In 1990, John’s brother Tim joined him to help manage the family business. In January 2016, the two brothers were inducted into the Specialty Food Association Hall of Fame for “accomplishments, impact contributions, innovations and successes within the specialty food industry.” John’s enduring passion for good food and good times continues undiminished.