Gourmet News

Capri Sun Issues Kid Noise-Canceling Juice Drink Packs

Published August 28, 2023

ack-to-school season is upon us and parents are in the midst of never-ending to-do lists. From school supply shopping and endless forms, to sports practices and meet the teacher nights, parents often spend the only moments they have to themselves trying to keep up with the never-ending demands. With 66 percent of parents reporting being burned out, Capri Sun Juice Drink wants to give parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, which offer parents 50 seconds of calm, in partnership with Taskrabbit.

In order to truly enjoy their 50 seconds of calm, Capri Sun Juice Drink teamed up with Taskrabbit to give parents the luxury of delegation, with recipients receiving a $100 Taskrabbit credit to outsource their responsibilities to a skilled Tasker in their area. Parents can enjoy a bit more “me time” knowing that their back-to-school to-do list is being taken care of. From cleaning to home repairs and yard work, parents can outsource household tasks to Taskrabbit and revel in silence.

“At Capri Sun, we know that back-to-school season is a hectic time and our goal through launching the Kid Noise-Canceling Juice Drink is to show our appreciation for parents by providing them 50 seconds of calm,” said Samantha Mills, associate director, brand communications. “When parents buy these new juice packs, they are buying themselves some much needed peace and quiet. Our partnership with Taskrabbit is a strategic effort to give parents what they really need – time to themselves without worry.”

Capri Sun’s Kid Noise-Canceling Juice Drink packs are available on noisecancelingjuicedrink.com with no purchase necessary. The giveaway includes 2 pouches per box and a $100 Taskrabbit credit that can be used toward hourly service rates on the platform, while supplies last.

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BuzzBallz Ready-to-Drink Cocktails Goes on the Road

Published August 28, 2023

BuzzBallz is on the road, stopping in 11 cities for 11 installations of the USA Today Wine & Food Experience. From Aug. 12-Nov. 4, BuzzBallz ready-to-drink cocktails will be sponsoring every event on the tour.

The USA Today Wine & Food Experience will feature a plethora of local cuisine from new and established chefs, as well as wine, beer, and spirits from multiple vendors. BuzzBallz will be hosting tastings of their cocktails at each event.

BuzzBallz Trade and Shopper Marketing Manager Yashika Maru, said she is excited to have BuzzBallz present in all 11 stops of the tour with a variety of flavors to offer samples of.

“This incredible opportunity will help create brand awareness with a new set of audiences that enjoy wining and dining,” Maru said.

Aside from food and beverage tastings, each event will feature live demonstrations and music for an overall immersive experience, all within the span of an afternoon.

This sponsorship run comes timely for BuzzBallz, with its 2023 sponsorship of Seltzerland, which ended in July. Along with this tour, BuzzBallz will be sponsoring a handful of country music festivals and local beverage-based experiences throughout the remainder of the year.

BuzzBallz Trade and Events Marketing Manager Cori Culbertson said she has enjoyed sponsoring events with multiple stops.

“I love doing all kinds of events, but it’s especially fun when we get to sort of follow an event from city to city,” Culbertson said. “We can get more acquainted with the vision of the event and more accustomed to the types of consumers we’ll be interacting with, which just makes for better connections and more fun!”

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My/Mochi Pumpkin Spice, Apple Pie Flavors Return

Published August 25, 2023

It’s that time of year when all that is nice comes is pumpkin spice! My/Mochi is no exception. The brand will start stocking freezers nationwide with its Pumpkin Spice, as well as Apple Pie á La Mode, mochi ice creams beginning in early September.

The Los Angeles-based company makes its own creamy, premium ice cream and wraps it in pillowy rice dough to deliver a cool, dual texture experience in an 80-calorie portioned snack that fits in the palm of your hand.

Pumpkin Spice stands out among the fall food frenzy with cinnamon pumpkin spice ice cream and graham cracker wrapped in the chewy mochi dough; and Apple Pie á La Mode delivers a twist on the classic with a soft cinnamon spice apple filling perfectly placed in the center of vanilla ice cream so you get that extra taste sensation in every bite.

“At My/Mochi, we love bringing joy to people year-round and we get super excited about our seasonal and holiday flavors because they’re fun and unique in the ice cream category,” says Brigette Wolf, chief marketing officer, My/Mochi. “Because we make our own ice cream and our own mochi dough, we craft these limited batches fresh for the season and are so excited seeing how people rush to make sure they don’t miss out!”

My/Mochi Seasonals are available at select retailers nationwide for an average price of $5.99 for a six-count box.

My/Mochi is the original mochi ice cream company, founded in the 1990s by a Japanese baker and American entrepreneur who set up a small shop in Los Angeles’ Little Tokyo. Since then, the brand has evolved and grown to be the world’s largest producer of mochi ice cream. It is available in more than 20 flavors – including Cookies & Cream, Strawberry, Double Chocolate, Mango and S’Mores, as well as dairy-free options and Smoothies.

All My/Mochi ice cream is gluten free, soy free, made with milk containing no rBST and non-GMO ingredients. My/Mochi is available at retailers nationwide.

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