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Virgil’s Soda Line Seeks a Genius

Virgil’s handcrafted soda, from the makers of Reed’s Ginger Beer, has launched a nationwide search for a spokesperson to represent the genius of the new Virgil’s Zero Sugar product line.

Virgil's root beerThe Reed’s Inc. team have created something special with the Virgil’s Zero Sugar line, which will launch late spring in 12-ounce cans and feature six flavors, including Root Beer, Black Cherry, Vanilla Cream, Cola, Lemon Lime and Orange.

The chosen winner will be an integral part of the official launch of Virgil’s Zero Sugar, representing the brand at public events and in the company’s upcoming advertising campaign.

Anyone 18 years of age or older may apply and make their case why they should be the new “Virgil’s Genius.” Contestants can enter via video submission at www.virgils.com. The submission deadline is May 31, 2018. Any and all forms of genius will be considered.

ParmCrisps Launches ParmCrisps Trios Snack Packs

ParmCrisps is introducing ParmCrisps Trios, a shelf-stable, protein-rich blend of sweet dried fruit, crunchy nuts and seeds, and crispy ParmCrisps. This on-the-go snack is made for the new, Millennial consumer who looks for convenient, satiating food options that align with their “snack more, eat less meals” approach to eating.

ParmCrisps Trios come in three flavors: Original, Mediterranean and Tropical. According to Mintel data, three out of four Americans seek more protein but are consciously trying to avoid meat for a healthier diet. ParmCrisps Trios, the first vegetarian, shelf-stable snack of its kind, contain 13g of protein and are made without any artificial colors, flavors or preservatives.

“ParmCrisps are a great snack on their own but supplementing them with fruit, nuts and seeds make them the perfect combination of sweet and savory for a satisfying mid-day snack craving without all the sugar or long ingredient list of other snack packs,” says Sam Kestenbaum, President of That’s How We Roll, LLC, ParmCrisps’ parent company. “It’s like having a premium cheese plate you can carry in your pocket.”

ParmCrisps Trios will be available at various retailers nationwide including Publix, Safeway, ShopRite, Harris Teeter, CVS and Giant Eagle beginning in April 2018. Each 1.8 ounce pack has a suggested retail price of $3.99.

Kroger Board of Directors Approves $1 Billion Share Repurchase Authorization

The Kroger Co.’s board of directors has announced an incremental $1 billion share repurchase program, supplementing the current authorization, which had approximately $76 million remaining as of March 13, 2018.

“Kroger’s share repurchase authorization reflects our board of directors’ confidence in Restock Kroger and our ability to generate long-term value for shareholders,” said Rodney McMullen, Kroger’s Chairman and CEO. “Kroger has delivered double-digit compound growth in its dividend since it was reinstated in 2006. Over the last four quarters, Kroger has returned more than $2.1 billion to shareholders through share buybacks and dividends combined.”

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