Stores are becoming awash in a sea of gluten-free products, and the competition just keeps multiplying. Your company works hard to get your products into distribution and onto store shelves, but the work doesn’t end there. You must work just as hard to get your products off of the shelf and into the hands of the gluten-free consumer.
Ever wonder what else you could be doing to market your products directly to your target customers? The Gluten Free Media Group (GFMG) offers three ways to connect your brand to millions of free-from consumers.
1. Reach a niche crowd through a GFMG Custom Email Blast and get your message in front of gluten-free consumers and bloggers. E-blasts are great for new product launches, special discounts or promotions and new retail distribution announcements. With higher open and click-through rates than the industry average and the ability to pick the number and type of consumers reached, you can create a successful online campaign tailored to your budget and needs.
2. Sample and sell products at the Gluten Free & Allergen Friendly Expos. Consumers like to sample products before buying them in the store. At these shows, consumers get the chance to try your products while you get the opportunity to interact with potential customers, bloggers, buyers and retailers.
3. Advertise on the Find Me Gluten Free mobile app. Find Me Gluten Free is a category leader for finding gluten-free friendly businesses wherever you are. Reach more than three million local and regional gluten-free consumers and remind them about your products or business at the perfect time – when they’re hungry!
Vermont Creamery is adding three new fresh goat cheese flavors to its growing lineup of high-quality cheeses and butter.
With a focus on unique flavors and high-quality ingredients, Vermont Creamery is heading to market with the first round of new 4-ounce chèvre logs: Clover Blossom Honey, Wild Blueberry Lemon & Thyme and Smoky Pepper Jelly.
“In the 34 years since we made our first fresh chèvre, Vermont Creamery has grown while staying true to our core values,” said Adeline Druart, President of Vermont Creamery. “As we expand our offerings, high-quality, unique ingredients remain a focus of our innovation efforts. The search for the newest flavor selections was rigorous, and the result is an elevated collection of fresh goat cheese that’s made in Vermont.”
Inspired by the beloved pairing of fresh goat cheese and honeycomb, Clover Blossom Honey chèvre combines Vermont Creamery’s fresh chèvre and pure, liquid honey produced in North Dakota. The tart, creamy chèvre is blended with honey for a subtly sweet, floral flavor.
Blueberry Lemon & Thyme chèvre is made with dried wild blueberries that are satisfyingly sweet and bursting with flavor. Taking inspiration from a traditional blueberry lemon cake, candied lemon peel adds tartness and the savory spice of thyme complements the sweetness of the berries. It’s the perfect cheese to serve as a dessert.
Sweet meets heat in the new Smoky Pepper Jelly flavored log. A twist on an American classic– coupling creamy fresh chèvre and sweet and smoky pepper jelly—this log is hand-rolled in a rich dry rub that boasts flavors of poblano peppers and hickory smoke.
The trio of new flavors join the existing lineup including: Classic, Herb de Provence, Cranberry, Orange & Cinnamon and Three Peppercorn. They will be available at select retailers nationwide on April 1, 2018.
Fruit Bliss is excited to announce the expansion of its organic dried fruit line to include soft and juicy rehydrated Tart Cherries.
“After the success of our current line of organic dried fruit, we are excited to add Tart Cherries to the list,” said Susan Leone, Founder and Owner of Fruit Bliss. “Our Tart Cherries are great for a healthy snack right out of the bag, or for an extra flavor zing in any recipe or smoothie.”
Fruit Bliss Tart Cherries are picked at the height of ripeness and sun-dried, and then undergo a rehydrating process that leaves them juicier and softer than traditional dried fruit. Like all of Fruit Bliss’ products, these Tart Cherries are organic, non-GMO verified, gluten free and contain no preservatives. They will be available in 4 ounce re-sealable pouches on Amazon and in markets around the country.
“Compared with other dried fruits, ours are soft and juicy, with no added sulfites,” said Leone, a Brooklyn mom who decided to start Fruit Bliss to fill the gap in 100 percent healthy snacks on the supermarket shelves. “Fruit Bliss really is dried fruit reinvented and a truly healthy snack or addition to many dishes.”