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Deep Eddy Vodka Drops New Tea Hard Seltzer – Literally

Deep Eddy Vodka, one of the fastest-growing American-made spirits brands, has launched its latest  line extension, Deep Eddy Vodka + Tea Hard Seltzers. Following the successful entry to the canned ready-to-drink segment with the brand’s now award-winning Deep Eddy Vodka + Soda, the new Vodka + Tea Hard Seltzers will be available in a variety of flavors, including lemon tea, sweet tea and peach tea.

“From the first sip, Deep Eddy’s newest tea seltzers are the perfect balance of refreshing and flavorful. Staying true to the brand’s roots, they are made with real fruit and ingredients – never sacrificing great taste,” said Hannah Venhoff, vice president, Deep Eddy Vodka. “As the hard seltzer category continues to grow and vodka-based seltzers truly take the lead, Deep Eddy is uniquely positioned to innovate in this space, offering new hard seltzers to our lineup for a simple beverage that is light, refreshing and easy.

“Moreover, the new Tea variety is a nod to our origin story with Deep Eddy Sweet Tea Vodka being the first flavor introduced under the Deep Eddy name.”

Deep Eddy Vodka + Tea Hard Seltzers celebrate the Austin-based brand’s first product, Deep Eddy Sweet Tea Vodka, launched 13 years ago. With an unwavering commitment to quality flavors and real ingredients, the premium hard seltzers are created using real vodka, tea and juices with a hint of bubbles for a crisp finish.

To officially launch the new product, the brand posted a live “Tea Minus” style countdown on the brand’s Instagram, @DeepEddyVodka, along with multiple posts alerting Deep Eddy followers and the public of its plans to “drop the tea” on its newest product. Once the live countdown struck zero, Deep Eddy released a video featuring a single can of Deep Eddy Sweet Tea Vodka + Tea Hard Seltzer dropping 5,000 feet from a helicopter – taking drop culture, literally, and to new heights.

Each can of Deep Eddy Vodka + Tea Hard Seltzer is 180 calories, gluten free and contains 4.5% alc/vol. The newest Deep Eddy hard seltzers are available nationwide in a 6-pack variety with a suggested retail of $16.99. Learn more about the brand and find the closest retailer at deepeddyvodka.com.

Deep Eddy Vodka (70-80 proof), a premium spirits brand based in Austin, Texas, is one of the fastest growing premium spirits in the United States. An Established Growth Brand according to Beverage Information Group, the brand is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin.

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Alkaline88 3-Liter Coming to Western C-Store Chain

The Alkaline Water Company Inc., the country’s largest independent alkaline water company and the Clean Beverage company, announced that the Alkaline88 3-Liter has been incorporated into the cold vault schematics for the summer resets of a top-ten convenience store chain in California, Arizona, Nevada, Washington and Oregon. Approximately 600 locations of the prominent chain will offer Deliciously Smooth Alkaline88, chilled to perfection for on-the-go consumers both day and night. Resets are expected to be finished by July.

“Alkaline88 will be conveniently available in cold vaults throughout California, Arizona, Nevada, Washington, and Oregon, just in time for the warm summer months,” said The Alkaline Water Company’s President and CEO, Frank Chessman. “Alkaline88 is now in thousands of convenience stores across the country.

“As part of our ongoing commitment to expanding our presence and growing our brand in this important channel, the Alkaline88 3-liter is moving from the warm shelves to the refrigerated section in approximately 600 convenience stores throughout the western region. This strategic product placement in a popular convenience store chain enhances our brand’s visibility and makes Alkaline88 an even more enticing grab-and-go option for summer commuters.”

The Alkaline Water Company is the Clean Beverage company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Ariz. Its flagship product, Alkaline88, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked “Clean Beverage” label. In 2021,

The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect on Facebook, Twitter, Instagram, or LinkedIn.

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Hannaford Adds Yerbaé Energy Drink to Supermarket Shelves

Yerbaé Brands Corp., a plant-based Yerbaé energy drink company, announced its expansion into 185 Hannaford supermarkets throughout the northeastern United States. This strategic partnership will make Yerbaé’s popular plant-based beverages readily available to a broader base of consumers seeking a healthier energy drink alternative. Hannaford is an American supermarket chain based in Scarborough, Maine and can be found in Maine, New Hampshire, Vermont, Massachusetts, and New York.

“We are delighted to partner with Hannaford and expand our reach into the northeast region,” said Todd Gibson, CEO and co-founder of Yerbaé. “This collaboration reflects the increasing demand for wholesome and sustainable beverage options, and we are excited to provide a convenient and accessible solution for customers who prioritize health and well-being.”

The partnership with Hannaford brings Yerbaé to even more shoppers who are eager to explore a delicious and mindful approach to energy drinks. Yerbaé’s presence in Hannaford stores will also create synergy with the grocer’s own commitment to providing high-quality products and supporting healthier communities. Hannaford Supermarkets will feature a variety of Yerbaé’s top selling 16oz SKU flavors which include Mango Passionfruit, Watermelon Strawberry, and Black Cherry Pineapple. All of the energy beverages are made with plant-based ingredients and contain zero calories, zero sugars and zero carbohydrates.

To learn more, join Yerbaé’s mailing list for important updates and offers: https://investors.yerbae.com

Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp. is disrupting the energy beverage marketplace with great tasting, zero sugar, zero calorie beverages, Yerbaé energy drink, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s celebrity ingredient (Yerba Mate) is known to produce 196 different vitamins, minerals and nutrients that also produces caffeine.

By combining Yerba Mate, a South American herb with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise energy solution. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO and gluten free.

Find @DrinkYerbae on Instagram and Facebook.

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