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Panelist Line-up Announced for Chicago Integrity in Food Marketing Event

The U.S. Farmers & Ranchers Alliance® has announced the moderator and list of panelists participating in the upcoming Food Dialogues: Chicago. Integrity in Food Marketing event, on June 10 at the InterContinental Hotel. The event explores how companies use marketing efforts to respond to consumers’ increasing demand for transparency. Thirteen-time Emmy Award-winning journalist, author and Dr. OZ consumer and investigative correspondent, Elisabeth Leamy, will moderate.

The panel is comprised of farmers and ranchers, food industry executives, marketing ethics academia and consumer representatives, all well-known in their respective fields for their expertise in how food is marketed. Panelists include:

  • Dawn Caldwell, family farmer from Edgar, Neb.; Communications Manager for the Aurora Cooperative; Lady of Ag blogger
  • Clarke Caywood, Professor and tenured member of the Integrated Marketing Communications Department, Northwestern University
  • Michael Dimock, President of Roots of Change
  • Mike Donahue, former CCO of McDonald’s, now Owner and Brand Architect of LYFE Kitchen
  • Alan Moskowitz, Director, Communispace
  • Emily Paster, food writer, West of the Loop
  • Connie Tipton, CEO, International Dairy Foods Association
  • Chuck Wirtz, Iowa pork producer from Whittemore, Iowa

This dialogue is inspired by USFRA’s research suggesting that nearly 60 percent of people feel it’s extremely important for grocery stores and restaurants to provide information about how the food they sell is grown and raised. The Food Dialogues: Chicago. Integrity in Food Marketing will explore how food professionals – from farmers to food manufacturers, marketers to foodservice and retail executives – can share information on complex food-production issues while not confusing, misrepresenting or alarming consumers.

The June 10 event marks the return of the award-winning Food Dialogues panel series to Chicago. After the morning session, being held from 10-11:30 a.m., a closed lunch session will take place for food professionals only, featuring a more in-depth look at this and related topics. To sign up for updates and more information, visit the Food Dialogues: Chicago section on FoodDialogues.com. The morning panel will also stream live online.

“USFRA succeeds in bringing communities together to have important conversations about how food is grown and raised and marketed in the U.S. today, whether they’re easy conversations or not,” Stallman states. “The Food Dialogues: Chicago. Integrity in Food Marketing will be an important discussion for consumers and the entire food chain.”

For more information about USFRA or its signature event series, The Food Dialogues, visit www.fooddialogues.com. Follow USFRA on Twitter @USFRA using #FoodD.

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