Parmareggio®, the maker of the Parmissimo® brand of Parmigiano Reggiano cheese and a co-operative of manufacturers and dairies, together with Norseland, Inc., the exclusive importer of Jarlsberg® cheese, have announced that the two companies have entered a partnership, effective January 2017.
This new alliance is expected to accelerate sales growth of Parmissimo and strengthen both companies’ brand positions in the U.S. market.
“This partnership complements our premium brand portfolio,” says John J. Sullivan, CEO & President of Norseland, Inc. “Parmissimo represents a company with strong values, deep routed in tradition and quality.”
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“Norseland has a dominant position in America in the specialty cheese market,” says Ivano Chezzi, President of Parmareggio. “Parmareggio, the main producer of Parmigiano Reggiano in the world, is proud to be alongside Norseland who, just like us, believes in the values of cooperation to enhance the Parmissimo brand of Parmigiano Reggiano cheese in the US market.”