Plant-Based Beverages Claim Growing Market Share
By Greg Gonzales
Plant-based beverages are really taking root in the marketplace. According to Fona International’s March 2019 report on plant-based foods, the number of new food and drink products that include “plant-based” in descriptions climbed 268 percent from 2012 to 2018. The same report found that more than half of all consumers are eating more of these foods, and beverages are no exception ― the category saw a 95 percent growth in releases between 2014 and 2018.
Beetology is a beet-based beverage that comes in five varieties that combine beets with superfoods: Beet/Lemon/Ginger, Beet/Veggie, Beet/Tropical Fruit, Beet/Berry and Beet/Cherry. Each variety is non-GMO, certified organic by the U.S. Department of Agriculture and certified fair trade. Beetology is soy free, dairy free and certified kosher, with no preservatives, additives, artificial colors or flavors. It comes in 8-ounce bottles with a suggested retail price of $3.99.
This year’s big new dairy alternative is oat milk, and Califia Farms offers one made in North America with whole rolled, gluten-free oats with no sweeteners, no gums and no stabilizers. Creamy, rich and delicious, it tastes great by itself, steams with no splitting and works well for latte art. It also has 50 percent more calcium than cow’s milk. The Barista Blend comes in 32-ounce cartons and has a suggested retail price of $3.99. The Unsweetened Oatmilk version comes in a 48-ounce carafe with a suggested retail price of $4.49. Califia’s newest product, Übermilk, packs in 8 grams of protein, Omegas and vitamins, all from plant sources like peas and sunflower.
Pacific Foods offers another milk alternative with its hemp-based beverage. It offers five flavors: Original, Unsweetened Original, Vanilla, Unsweetened Vanilla and Chocolate. Each variety delivers a smooth, creamy texture and mild nutty taste, and all are natural sources of plant-based nutrition, including Omega-3 ALA, calcium, protein and all the essential amino acids. It’s an excellent dairy-free alternative for consumers with nut allergies. Each flavor comes in a 32-ounce BPA-free carton, sold individually and in 12-carton cases, with a suggested retail price ranging $3.49–$4.49.
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Bryner is a savory drink from Render Foods that’s made from upcycled pickle brine from a local Sonoma brinery, tomatoes, vegetables, vegan Worcestershire and spices. The brine adds flavor and body to this elevated, sustainable beverage. It can be enjoyed on its own, or as a cocktail mixer. Bryner comes in 10-ounce glass bottles for a suggested retail price of $3.79 or $19 for a case of six.
Sapp’s Birch Water is an all-natural beverage harvested in the forests of Vermont and New York. Birch water contains three times less sugar than coconut water, contains natural minerals and electrolytes, and has no added sweeteners. The infused versions, Strawberry Lavender and Apple Ginger, contain chaga, an adaptogenic mushroom that grows on the bark of birch trees. Each flavor comes in 12-ounce, BPA-free PET bottles, at a suggested retail price of $3.49.
KiiTO provides protein and other nutrients along with basic hydration. Designed with plant protein to build muscle, the drink combines superfoods and MCTs for a fit mind and body. It’s organic, and free of added sugar, soy, dairy, artificial flavors, gluten and gums, with only 1 gram of sugar and 20 grams of protein per bottle. KiiTO comes in three flavors: Vanilla Ashwangandha, Chocolate Maca and Matcha Moringa, all in 12-ounce bottles. The suggested retail price is $4.99 per bottle.
Mamma Chia‘s beverage is made with whole, organic chia seeds rich in nutrients. The company recently introduced a line of Chia Protein Smoothies in Tropical Mango and Strawberry Banana flavors. Packaged in 12-ounce bottles, each serving includes 1,600 milligrams of Omega-3, 13 grams of plant-based protein, 2,100 milligrams of medium-chain triglycerides and 9 grams of sugar. The suggested retail price is $3.99 per bottle.