popchips Unveils All New Galaxy Puffs Star Wars Themed Snack
popchips® is celebrating the release of the upcoming “Star Wars: The Last Jedi” with its introduction of Galaxy Puffs, a line of fun-to-eat popped shapes that are non-GMO and gluten free. The product will be available as an everyday item for the duration of the company’s three-year collaboration with Disney and Lucasfilm.
Galaxy puffs are offered in an aged white cheddar flavor made with real cheese, and are popped from non-GMO ingredients: potato, corn and rice, in the shapes of popular Star Wars characters and vehicles including BB-8, the Millennium Falcon, storm troopers and TIE fighters, plus a mystery shape.
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Galaxy Puffs are being introduced as a great-tasting, better-for-you alternative for moms to choose from when making snack choices for their families. Similar to popchips popped potato chips, Galaxy Puffs are never fried and contain only real ingredients. According to a recent snacking segmentation study conducted by Alternate Routes in 2017 for popchips, 70 percent of busy moms pack chips in their kids’ lunches every day, but moms have overwhelmingly said that finding snacks their kids love that they also feel good about packing is a struggle. When moms tried Galaxy Puffs in a tasting panel, it scored off the charts for purchase intent, and, more importantly, outperformed the company’s existing internal and industry benchmarks for great taste, according to popchips.