Elizabeth Whitlow has been appointed the executive director of the Regenerative Organic Alliance, a nonprofit organization that holds the Regenerative Organic Certification (ROC). ROC is a holistic, high-bar certification that encompasses three pillars: soil health, animal welfare, and social fairness.
Whitlow will report to the Regenerative Organic Alliance’s Board of Directors, which is comprised of farmers, ranchers, brands, experts in animal welfare and social fairness, and is led by the Rodale Institute. She will work with NSF International to pilot the new certification and engage with farms, brands, NGOs, and key stakeholders to grow the certification.
Whitlow brings a wealth of relevant experience to the Regenerative Organic Alliance. She has dedicated her career in regenerative agriculture to further the impact of high-bar certifications. In her most-recent role as EarthClaims’ director of certification, she oversaw a team working to provide private, third-party verification services for animal welfare, grass-fed claims, antibiotic-free and customized audits to support specific marketing claims. Prior to EarthClaims, Whitlow was a fellow at the Leadership for a Sustainable Future where she took a one-year course on how to train more effective leaders who understand the interconnectivity between economy, ecology, and community. Whitlow also spent 16 years with California Certified Organic Farmers in roles ranging from reviewer, senior inspector, and livestock specialist to inspection operations manager.
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“I am honored to be working with such an incredible team and to be part of this important movement,” stated Whitlow. “The project has come so far already, and I look forward to keeping that momentum going and expanding the Regenerative Organic Certification program.”
Born and raised in north Georgia, Whitlow received her BA in German from Georgia State University in Atlanta and her MA in environmental studies from The Evergreen State College in Olympia, Washington. She is a member of the Farmers Guild Advisory Board and the Sonoma County Food System Alliance Council. Whitlow lives in northern California, where she grows food and community on her micro-farm. She will be based remotely.