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#SFFS17 Royal is America’s No. 1 Best-Selling Basmati Rice

A trusted household brand for 25 years, Royal® is the No. 1 best-selling Basmati Rice in America. To understand why, it’s important to realize that all Basmati is not created equal. Similar to what champagne is to France, truly authentic Basmati Rice can only come from the foothills of the Himalayas.

Stop by booth #750.

Under the attentive care of India’s finest farmers, Royal Basmati Rice grows within the perfect harmony of climate, fertile soil and pure mountain spring water. After harvesting, the company then ages the rice in temperature-controlled silos for a minimum of 12 months. The result is a non-sticky, fluffy long-grain rice that is distinctively rich in aroma and delicately flavored.

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Royal’s Basmati Rice is uniquely versatile: it’s at home in curry recipes, is delectable as a pilaf or gratin main dish, is delicious when tossed as a salad and even fits in dessert recipes as a pudding or garnish. The culinary possibilities are endless!
Royal offers a wide assortment of non-GMO white and brown Basmati Rice in a full range of pack sizes, from 2-pound trial-size pouches to foodservice-friendly 20-pound and 40-pound bags.