Sylvain Toutant has been named president and chief executive officer of DAVIDsTEA. He will be responsible for all operations at DAVIDsTEA and will oversee the company’s growth in Canada, the United States and around the world. He will also serve on the board of directors.
A recognized specialist in retailing, Toutant has developed businesses in Canada, the United States and Europe. After joining VanHoutte in 2008, he became President of Retail and subsequently, Chief Operating Officer. Since 2012 and until recently, he was President of Keurig Canada, where he accelerated growth through a strategic alliance with Keurig Green Mountain in the United States. He also headed Keurig’s operations in the United Kingdom.
During the course of his career, Toutant has been at the helm of a number of well-known brands in renovation, and alcoholic and other beverages. Employed by Reno-Depot from 1987 to 2003, he became its President in 2001 and helped make it one of Quebec’s most admired companies. He also served as President and CEO of the Société des alcools du Québec [Quebec’sliquor board] from 2004 to 2007.
“Sylvain’s vast knowledge of the beverage sector, combined with his expertise in consumer behaviour, makes him one of the best managers in the industry,” said Pierre Michaud, Chairman of the company’s board of directors. “In addition, his proven ability to generate organizational growth will be extremely valuable to us.”
Herschel Segal, DAVIDsTEA Co-founder and majority shareholder, said he is very pleased with Toutant’s decision to join the company. “We founded David’s Tea in 2008, and since then the business has grown continuously. We now find ourselves at an important time in our development, and I’m convinced Mr. Toutant will be an extraordinary asset for us as head of our business.”
“Tea is the second most popular beverage on the planet, just after water,” said Segal. “There is incredible potential for growth, and we intend to play a leading role in this market.”