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Lindt Debuts Super Bowl Ad With Kylie Kelce, ‘Life Is a Ball’

Lindt & Sprüngli (USA) will, for the first time, air a spot during football’s biggest game of the year.

Lindt’s big game debut drops during the first quarter and puts the fan favorite Lindor truffle at the center of a dreamy national tv spot that encourages viewers to find their own moment of chocolate bliss. Titled “Life is a Ball”, the 30-second ad is backed by Perry Como’s 1957 classic “Round and Round”. The spot takes audiences on a journey that explores the joy that comes from indulging in the smooth 5melting sensation of Lindor truffles and allows you to savor the joyful moments life can bring, big or small, with every bite. You can view the ad on Lindt USA’s YouTube channel here.

As the U.S. market continues to play a critical role in Lindt’s long-term growth strategy, Lindt is strategically prioritizing investments that allow the brand to reach new audiences and uncover meaningful connections through deliberate partnerships and unforgettable brand moments. The decision to advertise during the big game will bring Lindt and its infamous Lindor truffles into the homes of millions of fans during one of television’s – and football’s – biggest nights.

“This is one of the few times a year that devoted football fans and casual fans come together to celebrate a big moment together as a community,” Ana Dominquez, Lindt USA CEO said. “The culmination of two teams’ incredible dedication, commitment to excellence and intense passion is perfectly aligned with how Lindor’s premium truffles are crafted – by bringing together the world’s highest quality ingredients that result in a moment of complete, indulgent bliss.”

To celebrate this milestone moment, Lindt is teaming up with Kylie Kelce, Lindt superfan, mom, and philanthropist to show consumers how they can indulge in their very own moment of bliss during this year’s big game. ​Through the partnership, Kylie will share her tips for how Lindor can be the unexpected treat at every viewing party this year.

As a football super fan and pretty regular party host, I’m thrilled to be partnering with Lindt to share how their delicious Lindor truffles are the perfect indulgent addition to everyone’s gameday gathering,” Kylie Kelce shared. “I’ve been a chocolate lover my whole life and enjoying a Lindor truffle brings me a moment of bliss during big games.”

The “Life is a Ball” ad was produced by Grey Toronto and directed by renowned Australian filmmaker and visual effects artist Michael Gracey.

Lindt & Sprüngli has been enchanting the world with chocolate for over 175 years. The long-established Swiss company with its roots in Zurich is a global leader in the premium chocolate product sector. Lindt & Sprüngli produces quality chocolates today at its 12 factories in Europe and the USA. Its products are sold by 33 subsidiaries and branch offices in around 500 of its own stores as well as via a network of more than 100 independent distributors around the globe. With more than 14,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.2 billion in 2023.

As one of the largest subsidiaries in the global Lindt & Sprüngli Group, Lindt (USA) has been enchanting the world with chocolate for more than 30 years. Lindt (USA) is the fastest growing premium chocolate manufacturer in the U.S., producing quality chocolates – including key brands such as Lindor, Excellence, Classic Recipe and Gold Bunny – for all North America at its Stratham, N.H., campus, which includes the corporate headquarters and manufacturing facility. With nearly 1,000 employees, a robust wholesale business, retail chocolate shops across the country, and a strategic focus on marketing innovations, Lindt (USA) is poised for its next stage of growth.

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Ghirardelli Sends a Valentine: Brownie Cookie Bar Mix

Elevating dessert with premium chocolate is a Ghirardelli specialty so it’s only natural the chocolatier would bring together two of America’s most beloved chocolatey desserts – cookie and brownie – for a decadent new Brownie Cookie Bar Mix. Just in time for Valentine’s Day, the new mix celebrates the perfect pairing of brownie and cookie and brings the craftsmanship, rich-taste and indulgence of Ghirardelli into the kitchens of home bakers.

The mix combines rich, fudgy brownies with chocolate chip cookies loaded with premium Ghirardelli chocolate chips made from high-quality cocoa beans for a decadent chocolate taste in every bite. Convenient and simple to make anytime, just add butter, water, oil and an egg to the mix, place into an 8×8 pan and bake as directed.

“Why choose one when you can have both? Home bakers have been hacking “brookie” recipes for some time, so we knew with our fan favorite brownie and chocolate chip cookie mixes, we were the right brand to play matchmaker and officially bring the two together,” says Megan Wright, Marketing Director of Ghirardelli. “Combining two favorites in one mix, the rich chocolate brownie layer topped with chocolate chip cookie creates a delicious dessert and delectable treat for any occasion.”

Ghirardelli Brownie Cookie Bar Mix (SRP: $3.99) is now available nationwide at Walmart with additional distribution at Kroger beginning in February. The mix is available in 16.5oz packages containing one brownie pouch and one cookie pouch, yielding an 8×8 pan of brownie cookie bars.

For more information about Ghirardelli products, visit www.ghirardelli.com.

Ghirardelli strives to create the finest chocolate products from bean to bar that delight and satisfy its consumers.  Founded in 1852 and now a part of the Lindt & Sprüngli group, the global leader in premium chocolate, Ghirardelli is passionate about producing consistently excellent chocolate products with high quality ingredients.  Ghirardelli takes pride in the manufacturing process, from cocoa bean sourcing and production to finished product.  Ghirardelli’s proprietary bean blend and unique methods of roasting and processing contribute to the quality, craftsmanship, and flavor of their chocolate products.  Ghirardelli Makes Life A Bite Better! For more information, visit https://www.ghirardelli.com/about-ghirardelli.

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Salon du Chocolat to Return to NYC in November 2024

The largest world-renowned celebration of chocolate and cocoa, Salon du Chocolat, is set to return to the heart of New York City on Nov. 8-10, 2024 at the Javits Center.

Globally recognized by its Parisian origin,Salon du Chocolat is a remarkable international gathering of chocolatiers, artisans, pastry chefs, experts, and businesses from around the world, united by their unwavering passion for everything chocolate. Together, they create an awe-inspiring array of delectable offerings while showcasing their craftsmanship, diverse cultures, and extensive knowledge in a thoughtfully curated and immersive setting.

Attendees will have the opportunity to explore exclusive vendors, partake in delectable tastings, demonstrations, and educational seminars, shop for chocolate treasures, and most importantly, revel in the joy of chocolate in all its delightful forms.

The November 2024 edition of Salon du Chocolat New York City marks an exciting new chapter with globally recognized event organizer, Messe Frankfurt. This collaboration is poised to elevate the trade show to new heights, offering an even more premium, immersive experience for attendees, building on the strong foundation established in 2019.

“Celebrated for its diverse gastronomic landscape and culinary innovation, New York City provides the perfect backdrop for an event that celebrates the art of chocolate in all its forms. We look forward to continuing Salon du Chocolat’s legacy of excellence,” said Sharona Sandberg, operations manager, Messe Frankfurt Inc.

Save the date and prepare your taste buds for a sumptuous adventure at Salon du Chocolat New York City 2024.

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