Discovery Communications and Single Cup Coffee announced today an innovative new line of Keurig®-compatible single serve coffee cups inspired by the hit TLC series, Cake Boss. The line, debuting this month on TLCstore.com, starts with the smooth, medium roast Buddy’s Blend as the perfect complement to your favorite dessert.
Famous around the globe for the creativity he brings to the world of baking, the Cake Boss himself, Buddy Valastro, has infused this rich, smooth, Cake Boss coffee with the tastes of his favorite bakery creations to create seven flavored coffee originals, including Hazelnut Biscotti, Chocolate Cannoli, Italian Rum Cake and more.
“Whether at home, in my bakery or on the road, I don’t start my morning without a hot cup of coffee,” said Valastro. “I’ve been working with TLC and the coffee pros at Single Cup Coffee to create a variety of coffee flavors unique to Cake Boss that can satisfy both the sweet tooth and coffee craving.”
Now you can have your cake and drink it too with eight blends including:
“Cake Boss coffees offer a fresh take on what we expect from our existing single serve coffee lines,” said Tim Cook, President of Single Cup Coffee. “The Cake Boss Coffee line is bringing in brand new flavors inspired by the delicious Italian pastries and cakes seen on the show. It’s a very exciting product line that you just have to taste for yourself.
Cake Boss Coffee will be supplied and distributed across North America by specialty coffee company Single Cup Coffee. Retailers across the US and Canada will begin stocking the product in spring 2014
New episodes of Buddy’s hit series NEXT GREAT BAKER and BAKERY BOSS will air this summer on TLC.” For more information on Cake Boss Coffee and Single Cup Coffee, visit SingleCC.com.
Melitta USA is evolving even further into the booming single-serve market with its premium Melitta Café de Europa Gourmet Coffee option for Keurig-style machines*.
Continuing Melitta’s long-standing tradition of quality and innovation in coffee, the new single-serve cup is designed to deliver a heightened sensory experience to the entire brewing process. Unique to the category, consumers can actually see and smell their coffee (100 percent premium, high-grown Arabica beans, batch-roasted and ground extra fine) from the moment they remove the cup from its individually sealed freshness pack. Each cup is made with a Melitta filter, and upon brewing, water fully saturates the grinds for a bold, flavorful cup of coffee.
One of the enduring criticisms of single-serve cups is that they too frequently end up in landfills and negatively impact the environment. Designed with the environment in mind, Melitta’s single cup coffees are eco-friendly and 100 percent recyclable.
“We’re excited to offer this gourmet option to coffee enthusiasts, who no longer have to choose between quality and convenience in single-serve,” says Vice President of Marketing Chris Hillman. “A lot of time and hard work was invested in developing this new product, and we truly believe that our single cups deliver the best coffee flavor of all options available in the marketplace. The fact that our product is also eco-friendly is an added bonus – just another one of the many points that differentiates our product from others in the category.
Melitta’s Café de Europa Single Serve Gourmet Coffee has recently expanded into all major grocery retailers in the Northeast. The product – available in Classique (medium roast), Vienna Roast (dark roast), Blanc et Noir (a blend of light and dark roasts) and Espresso Toscana (extra dark roast) varieties – is also available for purchase on www.melitta.com, www.amazon.com and at other select retailers throughout the U.S. MSRP for a 12 count box is $9.49.
* Melitta products are not affiliated with or approved by Keurig Inc. Melitta’s single-serve cups work in most Keurig-style brewers, except the KeurigVUE® brewing system.
Coffee lovers who enjoy the convenience and consistency of single-cup brewing systems can now also enjoy a unique brand of premium-quality coffee, as specialty roaster Copper Moon Coffee LLC® (Copper Moon®) has introduced its new line of single-serve ‘AromaKups®.’
Designed specifically for use in the increasingly popular single-cup brewing systems, these new AromaKups —available in several of Copper Moon’s 100 percent Arabica coffee blends from around the world—feature an innovative open-filter pouch.
According to Copper Moon CEO, Brad Gutwein, the AromaKups offer both an environmental and brew-quality benefit, explaining, “The open-filter package uses 35 percent less plastic versus the rigid-cup design, while it also facilitates ideal aroma and flavor extraction. It really yields a superior brew that optimizes the great taste coffee lovers have come to expect from Copper Moon.”
For the initial launch, Copper Moon is offering these single-serve AromaKups in four of the company’s most popular world coffees, including:
Copper Moon plans to support its single-serve launch with coupon promotions, location-based sampling, email blasts and social-media promotions. Consumers can purchase the new Copper Moon single-serve AromaKups in 12-, 20- or 40-count packs, available at many popular retailers, as well as online at CopperMoonCoffee.com and Amazon.com.