Daiya Foods, creator of dairy-free, soy-free and gluten-free cheese alternative products, has appointed Terry Tierney as its CEO. Experiencing massive growth in the non-dairy, cheese alternative products market, Tierney’s addition to the team brings seasoned, professional leadership that will help propel the company to the next level of strategic growth, said company Co-founder Greg Blake.
The recent growth of Daiya Foods – founded in Vancouver in 2008 and based on an innovative, all natural recipe widely acclaimed for its remarkable cheese-like taste, consistency and melting properties – necessitated the addition of a seasoned executive to help realize the company’s aggressive long-term growth plan. Tierney has served as a director of Daiya since 2011 and has been instrumental at a strategic level in the company’s success to date.
Tierney’s career in the natural, organic and conventional grocery industry spans 30 years, serving in previous roles as the President and CEO of MyChelle Dermaceuticals, a leading natural skin care company; President and CEO of Allegro Coffee, one of the nation’s premier specialty and organic coffee brands; Chief Marketing Officer of Frontier Natural Brands, a pioneering natural and organic products company with such prominent brands as Simply Organic and Aura Cacia; and Founder, President and CEO of Rocky Mountain Natural Foods. He is, and has been, a board member for numerous natural products companies over the last 20 years. He began his career in marketing and brand management at Kraft Foods.
“Terry has a long track record of leading companies through various growth stages even while serving as a Director for Daiya. We are thrilled to be in the position to further leverage his vast experience and skills in this new role,” Blake said.
“It’s an honor and privilege to become a more integral member of the Daiya leadership team. The success that the company has earned to date is a clear testament to the talent, passion and culture that co-founders Greg and Andre (Kroecher) have built from ‘Daiya 1.’ I look forward to building on that foundation,” said Tierney.
As the dairy-free trend gains momentum and the non-dairy cheese products category continues to experience double-digit growth, Daiya has doubled its manufacturing capacity to meet current and anticipated consumer demand. By expanding its brand portfolio to other products, including Daiya Slices and Cream Cheese Style Spreads, and the newly launched Daiya Pizza – the industry’s first dairy-free, gluten-free and soy-free frozen pizza – Daiya projects that its products will be sold in more than 20,000 stores by year end.