Wholly Wholesome, which provides natural and organic baked goods, has secured Yoshon certification on its Traditional, Wheat and Spelt Organic Pie Shells. This certification allows Wholly Wholesome Pie Shells to appeal and to satisfy a broader group of consumers with their products. The move to Yoshon certification further aids the brand in its quest to appeal to unique consumer niches with the best quality product—meeting family needs across a wide variety of dietary needs. Today, Wholly Wholesome also represents a growing number of products in the gluten-free, all-natural, kosher and allergy-specific categories.
What is the importance of being Yoshon certified? For situations such as a party where one wants to accommodate everyone, there is no difference in taste between Yoshon and non-Yoshon products. But more importantly, the kosher food industry is beginning to recognize that Yoshon observance is a new, growing trend among kosher consumers. Products marked with Yoshon certification contain only Yoshon grains, including wheat, oats, spelt, rye and barley and meet the requirements of being marked as kosher. Consumers that are Yoshon-only are becoming prominent in the New York and New Jersey areas, as well as other communities in the U.S. and internationally.
“We are always looking to expand our focus on improving options for consumers with specific dietary needs” said Doon Wintz, President of Wholly Wholesome. “The number of kosher consumers is increasing in many parts of the United States, which is what inspired us to pursue this certification. We’ve been focusing on this niche category and are proud to be able to enhance our product line with a product that consumers, both kosher and non-kosher, will enjoy.”
Wholly Wholesome 9-inch Organic Pie Shells come in packs of two in Traditional, Wheat and Spelt varieties, with baking instructions included right on the package. Made naturally, Wholly Wholesome Pie Shells are suitable for any consumer looking for a healthier option.