Wisconsin Milk Marketing Board has promoted Marty Pullin to Senior Vice President Channel Management. He will lead WMMB’s channel management team, overseeing retail and foodservice program development and execution, technical services, market research and dairy company communications.
“Marty has successfully managed a variety of responsibilities and played a key role in developing and executing programs to increase the distribution and sales of Wisconsin dairy products,” said James Robson, Chief Executive Officer of WMMB. “His strategic planning and ability to analyze key dairy markets benefit the entire channel management team.”
Robson noted that Pullin’s strong leadership skills and business acumen have earned him multiple promotions, since joining WMMB in 2009.
Pullin is no stranger to the dairy industry. Before joining WMMB, he was national territory manager for Wisconsin Cheese Group, national account executive for Mexican Cheese Producers, Inc., both Monroe, Wisconsin-based cheese companies, and assistant store manager for SUPERVALU.