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World Tea Expo This Week in Long Beach

 Two major events in the beverage industry – World Tea Expo(#WorldTeaExpo) and Healthy Beverage Expo (#HealthyBevExpo) – take place this week, May 29 – 31 in Long Beach, Calif. at the Long Beach Convention & Entertainment Center. The co-located B2B events are set to attract thousands of attendees and command more than 50 percent of the hotels in the City of Long Beach, as well as two-thirds of the Convention Center, as they explore “what’s next?” for consumers in these key drink categories. Healthy Beverage Expo focuses on better-for-you beverages with healthful ingredients, facilitating the dialogue surrounding what “healthy” means to the industry and ultimately the consumer. World Tea Expo is the leading tradeshow and conference focused 100 percent on premium teas and related products. Details are at and

When: Thursday, May 29 from 8 a.m. – 5:30 p.m. (expo hall open from 11 a.m. – 5:30 p.m.); Friday, May 30 from 8 a.m. – 5:30 p.m. (expo hall open from 11 a.m. – 5:30 p.m.); and Saturday, May 31, from 8 a.m. – 4 p.m. (expo hall open from 11 a.m. – 4 p.m.);

Healthy Beverage Insights: Jonas Feliciano, beverages analyst, Euromonitor International, who’s set to present at Healthy Beverage Expo, says, “Health and wellness beverages – whether categorized as naturally healthy, fortified/functional, better for you or organic – continue to reach new heights in the U.S. market, eclipsing the U.S. $64 billion mark in 2013. Consumer demand for naturally healthy and organic beverages has surged in recent years, and the demand for transparency will continue, underscoring the need for beverage manufacturers to clean up their labels and produce beverages that are both refreshing and healthy.”

Tea Insights: World Tea Expo presenter David Sprinkle, research director for and publisher of Packaged Facts, says, “The U.S. tea market is undergoing a transformational change driven by flavor, variety and quality innovation. At the heart of the change lies specialty tea. Competition by product type and retail channel is fierce, but ultimately the tea industry as a whole is the winner, because specialty tea products translate to more consumer enthusiasm, as well as higher prices at the cash register, than the more commoditized products they are replacing.”

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