Forever Cheese, importer of artisan cheese and accompaniments from Italy, Spain, Portugal and Croatia, is launching a rebranding campaign in honor of its 20th anniversary. The rebrand includes a new logo and brand identity for its main brand, Mitica®, as well as a new tagline, “A Passion for Great Taste,” emphasizing the importer’s dedication to finding exceptional foods from the Mediterranean. Updated packaging with the new branding will start to roll out in early 2019.
Mitica, the brand that represents Forever Cheese in the marketplace, is a Latin word meaning “mythic” that is also used in Italian, Spanish, and Portuguese. As a part of the rebranding, Forever Cheese has simplified the Mitica logo and added an element of exuberance and polish, while still evoking a Mediterranean feel. The new look supports Forever Cheese’s commitment to high standards, authenticity, and creativity.
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“We are very excited to move our company forward with updated branding in honor of this milestone,” explains co-Owner Michele Buster. “Our new logo brings us into the future with a fun, modern aesthetic that’s sophisticated yet unconventional – just like us. Though our look is different, our products remain the same: unique, enthralling, and expertly curated.” Look for Mitica products at specialty food stores and cheese shops throughout the U.S. and learn more at forevercheese.com.