TapouT Makes a Splash for Its Design
Splash Beverage Group, Inc.’s design agency has won the Graphic Design USA award for packaging design for the recently rebranded TapouT performance hydration drink. Selected from more than 11,000 submissions, TapouT’s enhanced ergonomic bottle and packaging design more effectively communicate TapouT’s lifestyle position and the performance drink’s functional benefits.
TapouT, which delivers hydration packed with vitamins and electrolytes, is designed for performance and recovery. Containing antioxidants and vitamins, it has no artificial ingredients, sweeteners or colors. The new dual-language English and Spanish label speaks to TapouT’s segment growth and evolving U.S. demographics.
The Andon Guenther Design agency consulted on the choosing the right ergonomic bottle, label, brand and packaging design system, and brand launch kit. The creative design firm has won 34 design awards since 2013 and is recognized as one of the “Top 10% of Design Agencies in The Country” by GDUSA. Its founder, C. Andon Guenther, was featured in GDUSA’s prestigious “2021 People To Watch” showcase.
“As we looked at other products on the market, we wanted the packaging to clearly communicate TapouT’s superlative health benefits and the promise of “clean intensity,” Guenther said. “Packaging design is central to communicating a brand’s message and position. It drives consumer purchase decisions and creates a long-term emotional link with the buyer. It’s where the rubber meets the road in terms of product sales and brand loyalty.”
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“With this new redesign, we feel we’ve added more appetite appeal and consumers can more clearly make out TapouT’s functional benefits,” said Bill Meissner, Splash’s president and CMO. “Andon is an extremely talented designer and dives deep into category insights to influence his work.”
TapouT is an international lifestyle brand that has been at the forefront of Mixed Martial Arts since its inception in 1997. TapouT beverages include a complete line of high-performance sports drinks. TapouT features an advanced performance formula that delivers hydration and cellular recovery benefits and restores what the body loses through physical exertion with six key vitamins, three antioxidants and all five electrolytes.
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