Asian Flavors Inspire Torani’s Newest Flavor

Published January 24, 2022

By A.J. Flick, Senior Editor

Leading flavor creator Torani raised a lot of eyebrows when it announced its inaugural Pourcast Flavor of the Year: Salted Egg Yolk Syrup.

But it brought a smile to expert bartender Ty Young’s face.

“My dad is Chinese-American and my mother is Japanese-American,” said Young, who owns and operates Shaken & Stirred, a bartending staffing and consulting service in Tucson, Arizona. “I’ve grown up with Asian food from the moment I can remember eating.

“One of my favorite treats at dim sum is Harm Tarn Soh. The salted egg yolk taste and flavor are so distinctive that my mind takes me back to my time visiting Macau as a youngster,” said Young, who was event mixologist for James Beard Award-winning Chef Chris Bianco’s restaurants. “These pastries were actually created in France, but were brought to China during the spice and silk trading efforts by Marco Polo. The flavor took hold throughout China and Southeast Asia.

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“Our Flavor of the Year is the culmination of years of research and development and as serious ‘flavor geeks,’ we couldn’t be more excited,” said Torani CEO Melanie Dulbecco. “Torani is committed to delivering amazing flavor for all, and Puremade Salted Egg Yolk is an especially fun innovation that showcases our passion for flavor.”

Salted egg yolk continues to gain momentum and is used around the globe to enhance both sweet and savory cuisines and beverages, including ice creams, pastries, boba teas and potato chips – even McDonald’s french fries in Singapore. Salted egg yolk is often promoted leading up to Lunar New Year (Feb. 1 this year), with its signature golden hue signifying prosperity, a central theme of the holiday.

“Our research has shown consumers’ growing interest in salted egg yolk as a flavor, both abroad and within the U.S. in recent years,” said Andrea Ramirez, Torani’s consumer and customer market insight manager. “Not only is it delicious and versatile, but it’s a flavor that reflects the current culinary tourism trend in which consumers seek new foods and beverages from around the globe, even from the comfort of their homes.”

Torani Puremade Salted Egg Yolk Syrup was developed by Torani Flavor Scientists Melissa Dyandra, Mailyne Park and Lance Schwarzkopf. Their work on the lab benchtop included dozens of formulations before the team ultimately landed on the final flavor, which delivers an elusive richness, deep orange color and just the right amount of sweetness. The distinctive syrup is sweet and salty, making it perfect for milk teas, milkshakes, espresso drinks, cold brews and more. Like all products in Torani’s Puremade Syrup line, it is made with pure cane sugar, all natural flavors, color from natural sources, no preservatives and no GMOs.

Read the full story in the February issue of Gourmet News. Subscribe now so you don’t miss anything!