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San Diego Co. Wine Sales Up 19%, Exceed $44M

The San Diego County Vintners Association, a trade organization dedicated to supporting the winemaking community in San Diego County, released the 2022 San Diego County Economic Impact of Wineries report  that shows county wineries realized about $44.1 million in gross sales last year, a 19 percent increase from 2020 but not yet reaching the local winery industry’s all-time-high of sales in 2019 ($46.2 million). The number of active wineries in San Diego County also rose to 160 in 2021.

About 1,370 acres of vines were harvested in the region last year, producing 3,073 tons of wine grapes with a production value of $5.2 million. These figures are down from pre-pandemic 2019 when San Diego County vineyards harvested 3,596 tons of wine grapes, generating a $5.58 million production value, with a sales price of $1,552 per ton, a record amount achieved in the region. About 81% of growers surveyed reported excellent to good harvest quality, the strongest seen since 2016.

The top three varietals produced in the county last year retain their rankings from prior years – Cabernet Sauvignon, Syrah and Sangiovese, respectively, with Grenache and Merlot tied for fourth, and Chardonnay and Petite Syrah tied for fifth. This is the first time that a white wine varietal has appeared in the top five for regional varietals.

“Our wine industry continues to make great strides, especially in North County. I was a big supporter of keeping wineries open during the pandemic to keep these small businesses afloat. Local wineries are thriving despite the last few years of uncertainty, creating jobs, attracting tourism, and providing an important cultural industry in the county. It’s impressive,” said San Diego County Supervisor Jim Desmond.

Written by Vince Vasquez, independent economic analyst and executive director of the Policycraft Institute, the report relies on winery survey data, economic modeling software, California ABC licenses, and County records to calculate the economic health of the San Diego County wine industry.

“San Diego County is blessed to have outstanding wineries and dedicated vintners making a positive impact on our local economy. I am proud to represent many fantastic wineries in my district, whose exquisite grapes and exceptional service continue to put San Diego County on the map in the wine-making industry. By offering beautiful vineyards and delicious wines for all to enjoy, San Diego County’s wineries not only strengthen our economy, they build community,” said San Diego County Supervisor Joel Anderson.

The 160 active wineries in San Diego County today represent a 6 percent year-over-year increase. This figure is nearly twice the total number of wineries in neighboring Riverside County (87).

“San Diego County’s wine industry continues to make important contributions to our economy, history and culture. Our 200-year history of harvesting local grapes has promoted new job creation, amazing food, and entertainment venues as well as cultural amenities. As a member of the Assembly Select Committee on Wine, I am excited to advocate on behalf of our vibrant grape growing industry!” said California Assembly Member Marie Waldron.

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