Zevia Names DeBow Jr. Chief Commercial Officer

DeBow brings more than 25 years of experience in the beverage and consumer-packaged goods industries to Zevia’s management team, with a strong track record of leading commercial strategy to fuel revenue growth and profitability. He is responsible for driving market development in support of profitable growth for the Zevia brand through leadership across retail sales, eC\-commerce, business insights/category management and route-to-market and will report to Amy Taylor, president and CEO.

“Greig brings decades of deeply relevant experience, which is essential as we sharpen our go-to-market strategy, strengthen our business partnerships at retail and drive channel and geographic expansion,” Taylor said. “He is a well-respected industry leader and expert who is well-equipped to drive immediate impact and provide critical strategic input on our long-term growth plan. I look forward to partnering with Greig along with the rest of the leadership team as we continue to strengthen the brand, drive profitable growth and realize our mission centered around global health.”

Most recently, DeBow was the senior vice president of aales at Jack Link’s Protein Snacks, the number one meat snack provider worldwide, where he contributed to building a highly profitable category-leading brand. Prior to that, he served as vice president of sales & distribution at Danone North America, where he was responsible for the Convenience, Dollar, Discount, Drug, Export, and Distribution teams across four brand units with a $510 million revenue base.

DeBow also held a variety of roles at Pabst Brewing Company from 2015 to 2019 and gained commercial leadership experience at PepsiCo, Red Bull North America and Standard Beverage Corporation. He received his BBA in marketing and business from Texas A&M University.

For updates on the specialty food industry, subscribe to Gourmet News.