Market Basket, Aldi, Winco Rank Highest in Grocery Index
Customer data science consultant dunnhumby released a special edition of its Retailer Preference Index, a comprehensive nationwide study of the $1 trillion U.S. grocery market, examining which grocers are winning customers as the economy falters. Market Basket bested Aldi and third-placed Winco as the top-ranked grocer during inflationary times.
Grocery Outlet and Save A Lot rounded out the top five due to their superior ability to save customers money at a time when this matters more than ever. The next five retailers in the top ten are Lidl (6), Dollar General (7), Food4LessFoodsCo (8), Family Dollar (9), and Military Commissaries (10). The dunnhumby RPI: Special Inflation Edition was released today as part of The dunnhumby Quarterly: a strategic market analysis of key retail themes, with the latest edition focused on consumers’ reaction to rising grocery prices.
While Amazon is better positioned than any retailer for long-term success in grocery, their value proposition for inflationary times is no better than the average grocer. As a result, Amazon dropped out of the first quartile as their web traffic declined -6.5% so far this year. H-E-B, the top-ranked eCommerce retailer in the dunnhumby eCommerce RPI, finished 12th.
“Market Basket has shown itself to be the best performing retailer in these times of economic uncertainty, by being the best in the country at saving customers money while simultaneously building stronger emotional connections with their shoppers and thereby increasing their shopper visits faster than most other retailers,” said Grant Steadman, president, North America, for dunnhumby. “Retailers who are focusing their customer value proposition on saving customers money are best positioned to meet the challenges of this prolonged period of inflation and economic uncertainty.”
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