Hurricane Relief: SEG, Publix Help Stricken Communities

Photo: SEG Commercial Photography – Deremer Studios, LLC – Jacksonville, FL

Southeastern Grocers Inc., parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, together with the SEG Gives Foundation, has extended its community donation program to benefit the American Red Cross and plans for additional relief activations in areas impacted by Hurricane Ian.

The grocer is actively assessing storm damage throughout all Florida Fresco y Más, Harveys Supermarket and Winn-Dixie store locations to determine when affected locations can safely and quickly reopen to support customers and communities in their time of greatest need.

“Hurricane Ian has left a wide path of destruction throughout Florida, and our heartfelt thoughts are with all of our associates, customers and communities recovering from the shocking devastation,” said Anthony Hucker, president and CEO. “I want to express my profound appreciation for our associates for their support before, during and after this historic storm.

‘Utilizing our decades of disaster relief experience, we continue to put people at the center of our decisions to shape every step of our recovery efforts – however long they may take. Hurricane Ian has left a legacy of disaster, but we are a resilient community, and our customers can count on us to help them recover. We are stronger together.”

SEG has extended its current in-store community donation campaign to benefit the American Red Cross. Customers can help equip the nonprofit by donating $1, $5 or simply rounding up their grocery bill while shopping their local stores. Every dollar donated will help support Red Cross Disaster Relief, which provides essential aid to those affected by disasters across the country, including food, shelter, relief supplies, emotional support, recovery planning and other assistance, including hurricane relief.

The grocer donated $250,000 to the American Red Cross earlier this year in preparation for this hurricane season, and more than $815,000 to aid and support disaster relief efforts in 2021.

Emergency truckloads of essential products and vaccines have been allocated to open stores and pharmacies throughout Florida daily. The SEG Gives Foundation is mobilizing resources to provide water and ice donations to Southwest Florida. The grocer plans to activate mobile pharmacies to offer preventive vaccines and needed medications, along with food pantries to provide shelf-stable products, fresh produce, water, ice and essential cleaning supplies in impacted areas where stores remain closed.