Pairwise Food Tech Company Adds Overly to Board

Overly serves as chief executive officer of Flagstone Foods, headquartered in Minneapolis, one of the largest manufacturers and distributors of private label snacks in North America. A portfolio company of Atlas Holdings, LLC., Flagstone is a leading supplier of innovative, premier snack mixes, mixed nuts and dried fruit products. Overly also serves as a board member of Flagstone Foods.

Overly serves as the executive chairman of the board at Sun-Maid Growers of California, where he served as president & chief executive officer for five years. He is best known throughout his 20-year career as a visionary, leading new product innovation for the category-leading food brands for which he has worked, with significant executive-level experience in marketing, sales, and strategy.

The addition of Overly to the Pairwise board of directors is timely, as his diverse leadership and expertise in introducing and managing healthy food brands and products will inform the launch of Conscious Greens, a portfolio of new varieties of colorful, nutrient-dense salad greens coming to the U.S. market in 2023.

“Harry’s experience leading organizations focused on delivering innovative healthy snacking and fruit products is key to our goal of bringing healthier snacking options to consumers,” said Tom Adams, chief executive officer and co-founder of Pairwise. “Harry’s strategic and operational leadership in the snacking industry will be key to our company’s success,” Adams said.

Prior to joining Sun-Maid, Overly was the CEO of North America for Deoleo, the seller of the world’s largest olive oil brands, best known in the US for Bertolli Olive Oil. Before leading Deoleo’s business, Harry was the chief customer officer of TreeHouse Foods, the largest private label-focused food manufacturer in the United States with sales of approximately $7 billion. Before TreeHouse, Harry held several positions within marketing, sales, and product innovation within Kraft Foods, The Wm. Wrigley Jr. Co. and BestSweet, Inc.

In February 2021, Pairwise raised $90 million in a successful series B funding round, bringing total fundraising to $115 million when combined with the series A funding round. Additionally, Pairwise has a $100 million, five-year collaboration with Bayer Crop Science to advance gene editing tools in row crops. Pairwise is currently developing new types of leafy greens, berries, and cherries. In four years, the company has grown to over 150 employees with additional anticipated growth in 2023 as the company enters retail and food service.

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