Food + Water Launches American Pasta Company
Flour + Water in San Francisco has launched Flour + Water Foods, a modern American pasta company born out of the award-winning restaurant known for blending Italian tradition with Northern California influences. Flour + Water Foods offers four boxed dried pastas developed by co-chefs Thomas McNaughton and Ryan Pollnow to bring the craftsmanship of Flour + Water’s cuisine to the home table.
Led by veteran consumer packaged goods executive Dan Nestojko, the newly created division of the company marks the restaurant’s first consumer retail product.
“Flour + Water Foods represents extensive research and development to nail the perfect dried pasta for the home, elevated to the very high standards of one of the most celebrated pasta destinations in the country,” Nestojko said. “We’re thrilled to be debuting our launch line at Whole Foods Market, a collaboration that will allow us to introduce Flour + Water Foods to our entire Northern California community.”
“We’re very excited to be working with Flour + Water for the launch of Flour + Water Foods in our Northern California stores,” said Patrick Wyman, local forager at Whole Foods Market. “Flour + Water Foods is emblematic of the delicious products we love to champion and I can’t wait for our customers to find them on our shelves.”
Launch offerings include Spaghetti, Elbow Macaroni, Penne, and Campanelle, all crafted with certified organic, North American Semolina grains and artisanal bronze dies for incredible texture. The same method employed at Flour + Water, the bronze-die extruding process creates noodles with textured, porous exteriors perfect for soaking up sauce. We believe the end result is a better at-home bowl that emulates the flavor and precision of the restaurant experience.
“Simplicity is difficult to perfect, but it’s something we’ve been obsessed with since day one at Flour + Water,” McNaughton said. “Flour + Water Foods brings our time-tested techniques into your kitchen, and we’re proud to be introducing this line to make it easier to get dinner on the table.”
Home cooks can find further inspiration from McNaughton and Pollnow through demos accessible via QR codes on each box, along with recipes and easy-to-follow tips at flourandwaterfoods.com. Through Flour + Water’s relationship with Zero Foodprint, 1 percent of proceeds is used to directly team up with farms and ranches to implement regenerative agriculture practices. A foundational part of Flour + Water’s commitment to a future where regenerative farming is the norm, through Flour + Water Foods, the team aspires to help alter how wheat is grown in America.
Find Flour + Water Foods dried pasta at select Whole Foods Market stores throughout Northern California with nationwide shipping available via flourandwaterfoods.com. Future products showcasing Italian culinary traditions and local ingredients are currently under development to expand the brand’s portfolio in the months to come.
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