Good Foods’ CANtina Joins Seltzerland Festival
DREAM LAKE STUDIOS
Good Foods, a leader in better-for-you dips and guacamole, will delight thousands of tastemakers this year nationwide as the Official National Guacamole Partner of Seltzerland, the premier hard seltzer festival, with its CANtina. The partnership kicked off in Austin on March 4 and will stop at other major U.S. cities throughout the spring and summer.
Good Foods will sample its delicious, fan-favorite chunky guacamole at the CANtina presented by Good Foods alongside a ready-to-drink tequila seltzer or cocktail. In select markets, VIP ticket holders will also experience a quesadilla station featuring additional Good Foods products.
“We are combining the ultimate trio of dips, chips and sips by sharing our delicious guacamole and dips with Seltzerland attendees,” said Briana Voss, senior director of omni-channel marketing for Good Foods. “This partnership taps into consumer insights which drove us to bring our flavorful, better for you dips to an audience who is aligned with our brand.”
Now in its fourth year, Seltzerland is a one-of-a-kind outdoor experience celebrating one of the most popular alcoholic beverages among consumers — hard seltzer. Attendees spend the afternoon at each tour stop sampling more than 100 local and national hard seltzer brands, indulging in tasty munchies and commemorating the day with swag and social media-worthy moments. The festival’s 2023 tour started in San Diego, Calif. on Feb. 25.
“We’re so excited to bring the CANtina presented by Good Foods to life,” said Kate Levenstien, CEO of Cannonball Productions, Seltzerland’s organizers. “Their tasty guacamole and dips made with real, simple ingredients are the perfect complement to the seltzers and will enhance the Seltzerland experience.”
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