Nassau Candy Brings Stix Back as Clever Candy Straws
Nassau Candy, leading manufacturer of specialty and private label confections, announced at the 2023 Sweets & Snacks Expo (Booth #11948) its mission to bring back candy stix in a big way with the launch of its Clever Candy Straws.
Clever Candy Straws are a refreshing take on a candy icon: candy powder stix. While the candy powder might look the same, the flavor in Clever Candy Straws is more intense offering an entirely new experience.
“Newstalgia, new takes on a candy classic, is such a popular trend in the confectionery space right now, we wanted to develop a product that brought new attention to a longtime candy favorite for a new generation,” said Andrew Reitman, executive vice president, national brand confections for Nassau Candy. “Our new Clever Candy Straws line offers all the fun customers remember from classic candy stix like Pixie Stix, but with even more intense flavors to tickle their taste buds.”
Originally, Clever Candy Straws will be available in two versions. A 2.7-ounce peg bag full of single straws as well as a 15-inch giant straw. The Clever Candy Straws Peg Bag will feature popular flavors tropical punch, cherry, grape, and orange. Giant straws will come in over-the-top flavors cherry, blue raspberry, strawberry, and green apple.
Keeping with the look and feel of the Clever Candy brand, each straw’s packaging features brilliant graphics, including the brand’s signature splats in vivid colors and a joke. This allows Clever Candy Straws peg bags to be merchandised in line with other Clever Candy packaged offerings.
Clever Candy Giant Straws will come in their own standup box, creating an instant merchandising display that can be placed anywhere.
A bulk option will soon be available, with talks of new flavors and packaging options being introduced.
The Peg Bag and Giant Straws will be shipping later this year.
Nassau Candy is a wholesale manufacturer, importer, and distributor of confectionery and gourmet food products. Along with distribution of thousands of sweets and snacks to retailers across the country, the company also specializes in manufacturing and importing private label confectionery, and manufactures, develops, and merchandises customized souvenir, food, apparel, and promotional products.
From its six strategically located distribution centers in New York, Florida, Michigan, Texas and California (San Francisco and Los Angeles), and two manufacturing facilities, the company manufactures and distributes more than 10,000 products to thousands of customers ranging from the largest retailers in North America, to thousands of independent confectionery stores, corporate, foodservice, grocery and alternative market customers.
Clever Candy, a brand of Nassau Candy, is the source of playful and whimsical packaged and bulk confections that “make your sweet tooth smile.” From gummies, to licorice, to dextrose, to chocolate, to seasonal creations, Clever Candy looks to spark imagination and happiness in every bite.
For coverage of the Sweets & Snacks Expo and other news of interest to the snack industry, subscribe to Gourmet News.