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SEG Folds of Honor Program Launched

Southeastern Grocers Inc., parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, launched its sixth annual community donation program benefiting Folds of Honor, a nonprofit organization that provides educational scholarships to the children and spouses of fallen and disabled military members.

Through June 20, Fresco y Más, Harveys Supermarket and Winn-Dixie customers can show their support for America’s heroes while shopping at their local store by donating $1, $5 or rounding up their grocery bill to the nearest dollar during checkout.

Anthony Hucker, president and CEO of Southeastern Grocers, said, “As we remember and pay tribute to those who have served and sacrificed this Memorial Day, we stand alongside their families who have endured tremendous loss and continue to demonstrate resilience. The Southeast is home to some of the largest veteran and military populations in the country, and we embrace the immense responsibility to lift up our neighbors who have given so much for the freedoms we enjoy. Together, we can make a significant impact and help create a brighter future for military families.”

SEG has raised more than $6.75 million for Folds of Honor since the beginning of its partnership in 2018. The contributions, made possible by the grocer’s generous customers, associates and charitable arm, the SEG Gives Foundation, have provided more than 1,350 educational scholarships for the children and spouses of fallen and disabled U.S. military service members.

Lt. Col. Dan Rooney, CEO and founder of Folds of Honor, said, “We are thankful for Southeastern Grocers’ dedicated partnership and patriotic support over the last six years. Each and every donation advances our mission, enabling us to make a profound difference through educational opportunities for the families of those called to duty. Our brave military and first responders answered the call, and many have paid the ultimate sacrifice; thanks to great American companies like Southeastern Grocers, we are able to give hope to the bearers of their legacy.”

Every cent donated during SEG’s community donation program will go directly to Folds of Honor to support its mission to honor the sacrifice of America’s heroes by equipping and educating their loved ones. Scholarships awarded through Folds of Honor provide private education tuition and tutoring for children in grades K-12, as well as tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate or professional program. Since its inception in 2007, Folds of Honor has provided more than 44,000 educational scholarships for children, spouses and dependents of fallen and disabled military service members and recently expanded its reach to support first responder families.

For more information on how to give to Folds of Honor, visit a local Fresco y Más, Harveys Supermarket or Winn-Dixie grocery store by June 20.

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