Heinz Launches Saucemerica Collection of Packets
Heinz has launched The United States of Saucemerica Collection: a limited-edition line-up of 50 United States-inspired condiment packet designs. Saucemerica packets are available in seven condiment varieties, and each packet’s design corresponds to one of the 50 states and its most notable dish – hello, Idaho French Fries and Wisconsin Fried Cheese Curds!
Rolling out nationwide through the end of August, Heinz is encouraging fans to collect as many different states’ packets as possible and upload them to www.saucemerica.com for a chance to win $500,000 worth of exciting prizes, including a grand prize of $100,000.
“From art to coins, stamps, and more, collecting culture has become a popular practice with devoted fanbases,” says Devaang Sibal, brand manager, Heinz Away from Home. “But perhaps the most unexpected collectible is the Heinz packet. An iconic on-the-go staple, Heinz fans everywhere collect packets in their homes, bags and cars, to ensure they are always on hand in case of a condiment conundrum. With the Saucemerica Collection, we are excited to pay homage to this fan behavior with the unique, hometown pride-evoking designs and multiple chances for fans to win prizes.”
Each Saucemerica packet features either Heinz Ketchup, Yellow Mustard, Real Mayonnaise, Ranch, BBQ Sauce, Tartar Sauce, or Simply Ketchup and the packet designs draw inspiration from the most beloved dishes from each of the 50 states. From a Maryland Crab Cake-inspired Tartar Sauce packet to Texas Brisket BBQ Sauce, Heinz carefully paired each state with the condiment variety that best enhances the dish spotlighted.
Through the end of August, fans can collect the Saucemerica packets at restaurants, drive-thrus, theme parks, movie theaters, stadiums, and more across the country. To ensure consumers can collect as many unique packs as possible all summer long, every participating operator will receive a mix of states throughout June, July and August, depending on which of the seven condiment varieties they feature on their menu.
The SaucemericaCollection supports Heinz’s first global creative platform, “It Has to be Heinz,” which pays homage to its fans by celebrating the irrational love people have for Heinz – from real fans’ personal love affairs with the brand, to the love and care its products are made with. Inspired by real fan stories, including those who always keep condiment packets on hand for “sauce-mergencies,” the brand lives its new purpose with the Saucemerica Collection, uplifting and celebrating this beloved behavior.
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