By Lorrie Baumann
Lenny & Larry’s Keto Cookie™ was designed to appeal to consumers who may have been finding it more difficult to stick to their keto diet regimen while they’re staying at home this year. The diet, continues to be very popular among American consumers, partly because it’s associated with rapid weight loss, but it’s considered to be one of the harder diets to follow over the long term. “People are still eating keto even though we’re in the middle of a pandemic,” said Megan Crossland, Vice President of Marketing for Lenny & Larry’s. “People are very committed to that lifestyle.”
The Keto Cookie was designed as an option for those consumers, as well as for those following a plant-based diet, a rapidly growing market. The global ketogenic diet market amounted to almost $10 million in 2018 and has grown since then. It’s projected to reach $15 billion by 2027. “Plant-based foods is still growing by double digits on a large base, so it’s definitely a relevant trend,” Crossland said.
The Keto Cookie offers those consumers an extremely convenient way to meet their dietary goals. The cookie is a 1.6-ounce soft-baked cookie that’s made with no eggs, no butter and no grain. Coconut oil keeps them soft and provides healthy fats. They’re fiber-rich to help keep hunger at bay, and they deliver 8 grams of protein and only 3 grams of net carbohydrates. They’re offered in three varieties: Chocolate Chip, Peanut Butter and Coconut.
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The Keto Cookie joins a Lenny & Larry’s line that already includes The Complete Cookie, a vegan cookie that offers up to 16 grams of plant-based protein and 10 grams of fiber. It’s offered in 13 flavors that include Double Chocolate, Snickerdoodle, Birthday Cake and White Chocolate Macadamia in addition to classics like Chocolate Chip, Peanut Butter and Oatmeal Raisin. Seasonal flavors include Pumpkin Spice, Gingerbread and Peppermint Chocolate, which are shipping to retailers now. The Complete Cookie is offered in two sizes, a 4-ounce cookie that’s intended as a meal replacement and a 2-ounce snack size. They’re all individually wrapped.
The Crunchy Cookie from Lenny & Larry’s offers a texture that’s a bit crisper than soft-baked Complete Cookie. It’s single-bite size, so The Crunchy Cookie is packaged in either a 1.25-ounce bag that’s the right size for a lunch box as well as a resealable 4.25-ounce bag that contains about 3.5 servings. “You can store the large bag in the pantry and snack on it throughout the work day,” Crossland said. “The small size works great to pack in lunchboxes.” The Crunchy Cookie is offered in Chocolate Chip and Double Chocolate varieties.
“Our portfolio is perfectly positioned at the intersection of comfort food, protein for feeling full and eating healthy,” Crossland said. “This pandemic is really bringing to people’s attention in stark relief the link between diet and exercise and your health.”