Following the sudden passing of founding Executive Director Andrew Gunther, A Greener World (AGW) announced that Emily Moose has been named Executive Director of the globally active nonprofit dedicated to empowering sustainable solutions in agriculture. While Gunther’s passing was tragic and unexpected, his succession plan included Moose at the helm, and AGW’s Board of Directors voted unanimously to have her succeed Gunther as Executive Director.
Moose’s tenure at AGW spans thirteen years, during which time she helped to establish Certified Animal Welfare Approved (AWA) by AGW as the leading label for sustainable livestock production, as recognized by Consumer Reports, and oversaw the integration of the established AWA label into the new global nonprofit A Greener World. She directed the global market launch of every certification since AWA and has a long history in guiding AGW’s growth and development as a core member of the senior management team. Before holding the title of Director of Communications and Outreach for seven years, Moose was AGW’s Lead Farmer and Market Outreach Coordinator, where she led the four-region Outreach Team that supported independent farmers and consumers across North America.
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Moose now steps up to lead a family of distinguished certifications, including the new Certified Regenerative by AGW program, which is currently in pilot phase with plans to announce the first fully certified farms and products in 2021. Additional areas of programmatic focus in 2021 include supporting farms in adapting to changing markets, ensuring transparency in labeling, increasing market penetration of AGW-certified products and continued engagement of AGW’s vast network of supporters.