A Snack Bar with a Mission
By Lorrie Baumann
This Saves Lives is a snack brand that’s on a mission to help end severe acute malnutrition in children around the world. With every purchase, the company sends life-saving food to a child in need through a partnership with Action Against Hunger, a global humanitarian organization that takes action against the causes and effects of hunger in more than 45 countries.
Co-founded by Hollywood celebrities Kristen Bell, Ryan Devlin, Todd Grinnell and Ravi Patel, This Saves Lives offers three product lines: Classic snack bars for adults, snack bars for children and the newest, Krispy Treats. The line of bars designed for children offers five flavors, each of which contains a full serving of fruits and vegetables in each bar. They’re non-GMO, gluten free, kosher and safe for school – they’re all free of the most common allergens. “I’m a mom myself, and when we created these, we wanted to be sure we were creating a product that kids love, and that parents could feel good about giving them, especially with the full serving of fruits and vegetables,” said Jillian Dilorio, the company’s Chief Sales and Giving Officer. “It’s a healthy and delicious snack bar on a mission to help end severe acute malnutrition. For every single purchase, we send life-saving food to a child in need around the world.”
The Krispy Treats share the same attributes as the classic bars for children, but they’re also a fun take on nostalgic rice cereal treat bars. Varieties include Unicorn Sprinkle Surprise, which includes little candy unicorns and sprinkles, as well as Crocodile Chocolate Crunch and three others.
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The brand’s line intended to appeal more to adults includes 10 flavors, with four launched this summer under new branding that are already selling “extremely well,” according to Dilorio. The four new flavors are Dark Chocolate Sea Salt, Dark Chocolate Caramel, Dark Chocolate Hazelnut and Almond Mocha. Like the six others in the line, they’re gluten free, kosher and non-GMO. “Our snacks are so delicious. It feels really good to be eating a yummy snack that you also know saves a child’s life and is also healthy for you,” Dilorio said. Each of the new classic bars contains 8 grams of sugar.
Sales of the snack bars contribute to purchases of Plumpy’Nut, a ready to eat therapeutic food. The food is distributed to children and their parents by Action Against Hunger. “Action Against Hunger has people on the ground who help us identify the children who need this the most,” Dilorio said. “Action Against Hunger takes the Plumpy’Nut and gives it to the parents who give it to their children just as if we were giving three meals a day to our children here.”
“The choices that we make today, right down to what we snack on, can make a difference in people’s lives tomorrow. Every single person can make a difference by choosing what products they purchase today,” she continued. “Everybody snacks. Why not choose a snack that is literally going to save a life, that has great macros and is delicious. It makes you feel good to know your purchase is doing good for someone else’s life.”
All of the bars have national distribution and are ready to ship. For more information, email customers@thissaveslives.com or check out the company’s website at www.thissaveslives.com.