Increasingly, consumers are seeking out and paying more for authentic ingredients and dishes. Technomic®, in the 2019 Ethnic Food & Beverage report, shows 53 percent of Americans are consuming more ethnic foods and beverages with one in four of all consumers desiring limited and full-service restaurants offer ethnic foods and flavors.
The Royal® brand, a leader in authentic specialty grains, goes directly to the origin to source products from regions from which they are known; where the ideal blend of soil, climate and water makes for a distinctly aromatic and flavorful grain.
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Royal closely partners with its farmers to sustainably source, grow and harvest its grains, including water management programs to reduce water consumption in its crops by three times and provide cleaner water in villages, also providing its network of over 75,000 farmers with resources to help improve the areas where they live, going beyond the requirements of fair trade guidelines, enabling a better quality of life.