

Global demand for authentic international cuisine is booming—and Middle Eastern food is leading the way. Mezete, a Jordan-based brand transforming traditional recipes into convenient, clean-label products, is excited to debut at the International Dairy Deli Bakery Association Show, June 1–3 in New Orleans.
With a presence now in over 45 countries, Mezete’s U.S. expansion is fueled by growing consumer demand for bold, plant-based, preservative-free foods. At IDDBA, Mezete will showcase its full range of ready-to-eat dips, sauces, soups, and stews—all made with natural ingredients and no added oils.
“Middle Eastern cuisine is rich in flavor, culture, and nourishment,” said Khaled Kasih, CEO of KASIH Foods, Mezete’s parent company. “We’re proud to share authentic, ready-to-eat Middle Eastern foods crafted with care and integrity, just the way they’re made at home.”
We’re proud to share authentic, ready-to-eat Middle Eastern foods crafted with care and integrity, just the way they’re made at home.
What Makes Mezete Different?
Not Just Hummus!
While known for its signature hummus, Mezete will present a wide variety of Middle Eastern staples, including:
Dips:
Sauces:
Soups & Stews:
Convenient single-serve hummus & dip cups paired with breadsticks, available in bold and exciting flavors.
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New York Stock Exchange welcomed Performance Food Group on May 27 to the podium to celebrate its 10th anniversary of listing. To honor the occasion, George Holm, Chairman & Chief Executive Officer, joined by Chris Taylor, Chief Development Officer, NYSE, rings The Closing Bell.
Performance Food Group Company recently announced the grand opening of its brand-new Grand Western Upper Midwest facility in West Salem, Wis. Formerly known as the La Crosse Meat Plant, this state-of-the-art facility represents a major milestone in advancing the region’s foodservice capabilities. Spanning 60,000 square feet—three times the size of its previous location—the new facility is designed for maximum efficiency and innovation.
“This new facility is a game-changer for our operations and customers,” said Tyler Zimmerman, General Manager of Grand Western Upper Midwest. “The increased capacity and advanced automation allow us to deliver the high-quality products our customers expect—more efficiently than ever before.”
The expansion enables the facility to triple production. It also features a fully equipped kitchen and training center with space for up to 20 participants, supporting ongoing education and hands-on product training for both employees and customers. Grand Western Upper Midwest continues to source premium meats from trusted ranches and farms, offering a robust portfolio that includes PFG-brands such as Braveheart, Ranahan Ranch, Contigo, Allegiance, and Piancone brands across beef, pork, veal, and lamb categories.
With service to eight operating companies via next-day delivery—and extended distribution on weekly, bi-weekly, and monthly schedules—the facility also strengthens PFG’s PFA consolidation program, supporting 42 operating companies nationwide.
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Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up for the most absurd drop of the summer. It’s a crunchy collision of fashion and flavor made for fans who crave bold style — complete with spoon-shaped earpieces!
“We asked ourselves, ‘What if your favorite cereal became your favorite accessory?’ and Pit Viper helped us make it happen,” said Brandon Tyrrell, Senior Marketing Manager at General Mills. “This partnership reimagines the absurd, with an unexpected collab that only Cinnamon Toast Crunch and Pit Viper could pull off. Cinnamon Toast Crunch, spoons and shades? Check, check and check.”
Fueled by a shared love of fun, the limited-edition collab features Cinnamon Toast Crunch’s signature colors and iconic Cinnaswirl patterns combined with Pit Viper’s bold, unmistakable style. Inspired by ’90s trends and made for cereal lovers, each pair of sunglasses comes packed in a custom box featuring the fun-loving Cinnamoji mascot decked out in Pit Viper’s aesthetic, and complete with a box of Cinnamon Toast Crunch inside. For fans craving to mix up their look, the shades come with two interchangeable options — a classic Pit Viper silhouette for everyday wear, and spoon-shaped novelty earpieces made to turn heads at the breakfast table.
“The sunglasses were designed for a new generation of fans who live loud and dress louder,” said Kai Seggar, Partnerships Manager at Pit Viper. “Whether you’re hitting the slopes, the streets, or having breakfast on the go, these shades deliver a look that’s anything but ordinary.”
Fans can snag these limited-edition sunglasses starting Tuesday, June 3 at 9pm ET, exclusively on pitviper.com for $119.69, while supplies last. Follow @cinnamontoastcrunch and @pitviper on social for more fashionable, flavorful fun.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
About Pit Viper
Founded in 2012 and operating out of Party Mountain, USA, Pit Viper is an unapologetic force in the outdoor and action sports world—creating eyewear built to take a beating and turn heads.
Since its conception, Pit Viper has developed product technology offering robust, adjustable, and functional eyewear for the optimal blend of style and performance. Made for senders, jokers, risk-takers, and anyone bold enough to bring the party wherever they go – everyone is invited.
More than a brand, Pit Viper is a loud, proud community of Key Players committed to redefining what it means to take risks and have fun while doing it. Explore more of Pit Viper at pitviper.com.
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