LaCroix Cherry Blossom Sparkling Water to Launch at Major Retailers
Florida-based National Beverage Corp. said its newest sparkling water flavor: Cherry Blossom, which will be available at select retailers nationwide in March.
A company spokesperson described the beverage as “a botanical twist of sweet and just a ‘kiss’ of tart, the dazzling taste of blossoming spring.”
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Retail Brands Institute Becomes Velocity Institute
Retail Brands Institute, which works to transform private label into a retail brand-centric and consumer-focused industry, has changed its name to Velocity Institute.
“You probably know that the Retail Brands Institute has used the tag line “Be Bold” to help drive the industry to push its envelope,” Christopher Durham, president of Velocity and co-founder of the Vertex Awards, wrote in an announcement.
“As we began planning for this year’s return to in-person events with the Velocity Conference and Expo, our team started to ask, ‘Have we been bold enough?” The name Retail Brands Institute was an important step forward, signaling the importance of Brand, but it was not the final step,” he said.
“So today RBI is pushing its own envelope with a name change that will leverage the brand equity of our signature Velocity conference. RBI is changing its name to The Velocity Institute as we move forward on the ambitious journey begun late last year — when we launched a global professional member organization to advance retailers and their brands across all categories and channels.”
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The Velocity name will serve as the anchor for a wide range of strategies and plans for 2022 and beyond, Durham said, including in-person and virtual events, research, education, community-building, awards and daily news updates about the industry.
The Velocity Conference + Innovation Expo is set for May 16-18 at the Charlotte Convention Center in Charlotte, N.C. It will be the first in-person event for the Retail Brands industry since the beginning of the COVID-19 pandemic more than two years ago.
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San Joaquin Valley Olive Oil Competition Under Way
Entries are being accepted for the 7th annual San Joaquin Valley Olive Oil Competition. Extra virgin olive oil and flavored olive oil entries from commercial producers in the state of California are eligible; olive oil must be made from producers’ most recent olive harvest. Deadline for entries is March 25.
“The San Joaquin Valley Olive Oil Competition continues to draw in the best of olive oil producers from throughout California – and we are honored to continue to showcase and recognize them – especially those from the Valley with our special ‘Best of the Valley’ award,” said Stacy Rianda, Deputy Manager of The Big Fresno Fair.
Participating producers must enter their harvest into one of two different classes: Extra Virgin Olive Oil and Flavored Olive Oil. Competition categories in the Extra Virgin Olive Oil class include Spanish Blends (arbequina, arbosana, etc.); Spanish Singles; Italian Blends (ascolano, etc.); Italian Singles; Other Blends (picholine, barouni, etc.); Other Singles. Competition categories in the Flavored Olive Oil class include Citrus; Herbal (rosemary; basil, etc.); Pepper (chile, jalapeno, habanero, etc.); and Other Flavors (garlic, truffle etc.).
Awards will be given for gold and silver medals in each category, as well as one overall Best of Show in both the Extra Virgin Olive Oil category, Flavored Oil category and the Best of the Valley award.
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Producers may submit multiple entries under one category, but may not submit a particular entry to more than one category. All entries must be available for commercial sale at the time of entry. Judging will be held on April 6 and winners will be announced on April 14 by 5 p.m.
Last year, 55 entries from throughout California were received. For a complete 2021 winners list, go to www.FresnoFair.com/SJVOOC.
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