BuzzBallz Markets Single-Serve Cocktails to Taiwanese Women
As Taiwan celebrates its Lunar New Year, a holiday celebrated with alcoholic drinks, BuzzBallz, a woman-owned, Texas-based, ready-to-drink single-serve cocktails company, is reaching out to that nation’s teetotaling majority: women.
BuzzBallz partnered with Uni-President Corporation, a 7-Eleven franchise with a large footprint across Taiwan, Thailand, Vietnam and the Philippines, to get BuzzBallz’s single-serve cocktails on shelves.
According to The Drink Business, Taiwanese women make up most of the country’s teetotalers due to an aversion to the heavy flavor and bite of spirits and beer, the most commonly consumed alcoholic beverages to this day.
However, a 2018 study from the Taiwan Public Opinion Foundation showed that more than half of the female drinkers polled prefer wine, a much smoother alcoholic beverage.
Keeping with his intuition and growing trends in alcohol consumption in Taiwan, Rodolphe Guillonneau, manager of Uni-President Corporation’s Global Procurement Office for Lifestyle Brands, felt it was time to market BuzzBallz Cocktails, a smooth, flavor-forward cocktail, to older Gen Z and millennial women.
As Guillonneau finalizes plans for marketing the small, brightly colored cocktails, he’s chosen to make the innovation, woman-owned status, fun branding and convenience the focus as he seeks out influencer content.
All of the following flavors were stocked in stores by December: Strawberry ‘Rita, Lotta Colada, Tequila ‘Rita and Choc Tease.
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“We’ve been working on this initiative since spring,” said Derek Dodge, vice president of international affairs. “We signed the contract in early September. Our first shipment was in October and the product [arrived] in Taiwan in December. So, all in all, it [took] eight months for the entire program to come together.”
It was important to BuzzBallz to get its single-serve cocktails on shelves before Feb. 1, the Lunar New Year.
“[Lunar] New Year in Taiwan is about family gatherings with different dinners planned during the week,” Guillonneau said. “Drinking is, of course, a huge part of the [festivities], as the dinners are followed with lots of talking, playing cards, mah jongg and more.”
Guillonneau said convenience for entertaining wasn’t the only reason for Uni-President being interested in the cocktails. He predicted that the colorful packaging would be appealing, particularly prior to Lunar New Year celebrations as many people enjoy incorporating the color red or the colors associated with their zodiac sign in their daily lives during these celebrations.
Though Lunar New Year celebrations are steeped in tradition, Uni-President has seen a shift in drinking culture within the country over the years as more women are increasingly becoming alcohol consumers.
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Cheerios Brings Back Heart-Shaped, Heart-Healthy Os
America’s No. 1 cereal brand is bringing back its happy heart shapes for the third year in limited-edition boxes of heart-healthy Honey Nut Cheerios and yellow-box original Cheerios, as well as its Apple Cinnamon, Chocolate and new Strawberry Banana flavors.
In honor of American Heart Month, “Coaches” Buzz Bee and actor and rapper Ice-T are transforming heart-healthy eating and exercising from a dreaded activity to a moment of joy.
Buzz Bee and Ice-T have teamed up to lend their positive coaching style to the new Cheerios “Pour Your Heart Into It” workout series, which encourages Americans to start to get their bodies moving and hearts thumping alongside a bowl of Cheerios.
“This stuff doesn’t have to be hard,” said Ice-T. “It can be as simple as a bowl of Cheerios and a walk around the block. That’s why I wanted to join Buzz to share some different ways to start to get your heart pumping regularly, and help make diet and exercise a happy part of your day.”
Fans can join Coach Ice-T on Pandora as he narrates the four-minute walking, stretching, core strengthening and dance “Pour Your Heart Into It” workouts, which are accessible via QR code on the back of the limited-edition happy heart shape boxes.
Cheerios will also help you take your happy heart shapes on the go, by giving away cereal snack bowls from S’well as part of the brand’s American Heart Month efforts.
In addition to packaging and the workout series, fans will also be able to see Ice-T in TV, premium online video, digital and social advertising, and public relations efforts for Cheerios.
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Macklemore Endorses Recovery Drink CLEAN Cause
CLEAN Cause, the Austin-based sparkling yerba maté beverage company, announced Grammy Award-winning singer/songwriter Ben Haggerty, better known as Macklemore, as the brand’s first creative director and celebrity investor.
The partnership brings together CLEAN Cause, a beverage brand on a mission to support individuals in recovery, and Macklemore, who has long been an advocate for the power of recovery and candid about his struggles with substance abuse. CLEAN Cause, which ranks number two in the yerba maté category, donates half of its net profits (or 5 percent net revenues, whichever is greater) to funding sober living scholarships.
As creative director and investor, Haggerty will bring an inspired vision to the Brand’s mission along with providing artistic direction on a new limited edition CLEAN Cause can, digital editorial content, and music & creative direction for the Brand. Over the next year, Macklemore and CLEAN Cause will execute numerous campaigns including a Scan the Can initiative, where exclusive content will be available to consumers via a QR code on the product and POS.
“I chose to align with and endorse a vrand that is at the forefront of creating awareness for addiction and actively supporting the recovery community,” said Haggerty. “As creative director and a new investor of the already impactful brand, I am excited to combine my creative passions with a great product in an effort to save lives. Together, our goal is to inspire and educate individuals on addiction and support those who are in recovery.”
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Watch “CLEAN Cause: Drink to This.” Presented by Macklemore
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